Evoca, the Boise, ID-based pay-TV service distributed using ATSC 3.0 over-the-air broadcast bandwidth, announced that it is expanding its service into the nearby Twin Falls, ID market in coming months and will be offering an new pandemic-inspired, Evoca Learn educational TV service.

The Evoca Learn offering will be added to the service’s current lineup of more than 60 traditional cable-style entertainment, news, and sports channels currently available to residents in the Boise-marketplace.

Evoca is a hybrid pay-TV/broadcast TV platform that uses the new ATSC 3.0 over-the-air broadcast standard to deliver a pay-TV channel package of high-definition programming using a proprietary receiver (called “Scout”) to access live local sports, news, and weather channels and a slate of video-on-demand programming. The company launched in Boise in 2020 with plans to expand into additional markets, comprised to start mostly of areas under served by OTA broadcast stations.

The company said Evoca Learn will “curate 24-hour educational programming and is committed to contextualizing classroom learning, deepening understanding, helping students identify and connect with career paths, and fostering a lifelong dedication to learning.”

It was said to have been inspired by the shelter-in-place directives for the COVID-19 outbreak, which kept school-aged children home and unable to take field trips.

The company said the first program to launch under Evoca Learn will be the Field Trip Channel, which will broadcast live experiences and additional content to classrooms and family rooms in each Evoca market.

Meanwhile, the company used a virtual seminar hosted by broadcast industry trade publications TV Technology, Broadcasting & Cable, Multichannel News and TVB Europe, to announce its first expansion outside of the Boise market into the nearby Twin Fallsm ID region.

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This is to include live educational events, competitions, and festivals, while exploring new environments and meeting experts from a variety of fields and industries.

The Field Trip Channel will be offered free in markets where Evoca operates, the company said, and is part of a new educational initiative in partnership involving educational providers, cultural institutions, community organizations, governments, and employers.

As Evoca expands across the country, the Field Trip Channel will partner with local institutions and organizations for custom programming. For more information about Evoca Learn, the company said.

Meanwhile, Evoca’s expansion into Twin Falls, will also include the addition a new channel originating from the Basque region of Northern Spain. Evoca CEO Todd Achilles said during the virtual seminar that the Basque channel in intended to appeal to a large population of residents with a Basque heritage living in the Boise area.

The company said it plans to be announcing further roll outs of Evoca TV into other markets over the next couple of months.

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By Greg Tarr

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