Epson Settles Misleading Advertising Suit Against Vava
Epson disclosed this week that it has reached a settlement in its lawsuit against value-video projector vendor Vava for allegedly misstating brightness levels of certain projector models.
Epson said Vava “agreed to correct quoted lumens from the previously misstated 6,000 or 2,500 lumens to 1,800 lumens across varying online and in-store retail venues”.
The next in a series of actions against consumer video manufacturers for advertising allegedly false brightness claims, the lawsuit against Vava was filed last April citing deceptive advertising practices for the Vava 4K Ultra Short Throw Laser TV.
Epson said it has been actively engaged in “longstanding efforts to ensure the implementation of standards across brands to help consumers making informed purchasing decisions.”
We reached out to a representative of Vava for comment and had not received a response as this went to post.
“Resulting in more accurate brightness claims to benefit consumers, the initial complaint was made as part of Epson’s longstanding efforts to ensure the implementation of standards across brands to help consumers make informed purchasing decisions,” Epson stated.
Epson consumer sales and marketing VP Mike Isgrig, said: “The results of the settlement help to validate Epson’s concerted efforts to ensure that consumers have access to accurate performance claims using industry recognized standards. Vava’s actions to correct lumens claims across marketing and promotion vehicles is a step in the right direction to helping provide shoppers accurate performance information.”
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By Greg Tarr
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