Pandemic shut-ins looking for something really big to watch on their new home theater systems got some good news from Disney this week when it was revealed that its long-awaited live-action feature premiere of Mulan will take place on the Disney+ OTT streaming service Labor Day weekend.

Disney used a third quarter earnings call Tuesday to reveal that the new version of Mulan will be released to the premium Subscription Video On Demand (SVOD) portal September 4, 2020, bypassing the conventional movie theater opening in some international markets.

During the financial call Disney reported that Disney+ has now reached 60.5 million global subscribers, putting it in the 60 million – 90 million range first predicted by the studio to its investors for 2024.

See What Your 4K UHD TV Can Really Do With The Spears & Munsil 4K UHD Blu-ray Disc, $39.95.

Amazon’s Best Selling 4K Ultra HDTVs

Amazon’s Camera, Photo & Video Deals

Amazon Fire TV Cube Media Adapter with Alexa

Amazon Fire TV Stick with Alexa Voice Remote

Amazon Echo Smart Speaker with Alexa Voice Control

Amazon Echo Show 8 Alexa Voice Controlled Smart Screen

Amazon Echo Dot with Clock Voice Controlled Speaker

Amazon Echo Studio 3D Audio Alexia Smart Speaker

4K Ultra HDTV Specials From Abt

Best Selling Soundbars and 5.1 Surround Systems

Best Selling Blu-ray Players

Due to the coronavirus situation, the studio said it plans to bypass the release the film theatrically in the U.S. and other major mostly Western countries. But it will likely go the theatrical route in areas of the world, like China, where the Disney+ service is not yet offered.

During the pandemic, Disney CEO Bob Chapek said that the company was looking for an alternative means of content distribution and in the U.S., Canada, New Zealand, and other countries, Disney+ is now a very viable outlet. Disney plans to offer Mulan on a new premiere access basis for $29.99 in the U.S.

The release date for Mulan has been changed several times during the pandemic. The atypical release plan presented a rare opportunity to put the movie in front of viewers while promoting subscriptions to the new premium streaming channel at the same time. In his call, Chapek cautioned, however, that he is not calling the new manner of the release “a new business windowing model.”

Disney will use the opportunity to experiment with a new premiere access window as a means to help recoup some of the substantial investment the studio has in the production and not have an expensive new picture sitting on the shelf any longer.

Online purchases made using links provided on this site might generate a small commission for HD Guru.com. We thank you for your support!

By Greg Tarr

Have a question for the HD Guru? HD GURU|Email

Copyright ©2020 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.