Disney+ Launches Tomorrow
Get ready. The long-awaited Disney+ streaming subscription video on demand (SVoD) app and service launches in the United States, Canada and a few other markets around the world Tuesday (Nov. 12, 2019).
Disney+ is positioned as a rival to Netflix, Amazon Prime, Apple TV+ and others offering a slew of original and library-based content from Disney and its various divisions and partners. Much of it will be exclusive to the Disney+ app.
That means subscribers will be able enjoy select movies and television programs from Pixar, Marvel, Lucasfilm (Star Wars), 21st Century Fox and National Geographic. Some of the Fox movies will be available on Disney+ after the recent acquisition of the studio by the sprawling Disney entertainment powerhouse.
Disney+ will allow up to seven individual user accounts with up to four simultaneous streams. It will also offer some content in up to 4K Ultra HD resolution with HDR10 and Dolby Vision high dynamic range (HDR) profiles supported. It will also support Dolby Atmos object-based surround sound on some selections.
Original series offered on Disney+ will not support binge watching entire seasons at one time, like Netflix, Amazon Prime and others. Instead, Disney will release new episodes of original series weekly, just like traditional broadcast TV networks.
To start, anyway, Disney+ is being offered at a relatively reasonable $6.99 per month subscription fee. Disney+ will not have any ad-supported programming. In addition, some with a Verizon unlimited data mobile 4G LTE, 5G Home Internet or Verizon FiOS Home Internet plan may even qualify to sign up for a free year of Disney+ service, as the company looks to rapidly build its viewership. Anyone who has signed up in advance to for the Verizon offer should look for an email beginning tomorrow (Nov. 12th) with instructions for getting started.
In addition, Disney will be offering a bundle including the Disney+, Hulu and ESPN+ streaming services for $12.99 per month. The services will be streamed through their own individual apps, each with separate accounts. These accounts can be linked together through the Disney+ bundle offer enabling the flexibility to add on additional services over time.
As with the launch of other SVoD services before it, Disney+ will rollout with a nice selection of titles from the library of Disney classic movies, TV programs and documentary content. Access to additional new and library titles will be continuously added over time.
Being a Disney-focused offering, the fare presented on the Disney+ app will be family friendly, with titles conforming to the PG-13 ratings system. Disney’s more adult oriented titles will be offered through the company’s alternative Hulu streaming service(s).
Disney+ has a very compelling lineup of content on tap from the Disney catalog of new and classic Disney movies. In addition viewers will find content from the following:
- Pixar, many of the studio’s popular animated movies in addition to new Pixar-produced TV series;
- Marvel, select PG-13 or softer superhero movies (sorry, no Deadpool) and exclusive Disney+ TV series;
- Lucasfilms, All Star Wars movies and a new exclusive Disney+ TV Star Wars-linked series called The Mandalorian;
- National Geographic, various documentaries and programs;
- Fox, select PG-13 Fox content including The Simpsons.
New Disney theatrical releases will continue to adhere to current theatrical release window scheduling, before coming to the Disney+ streaming app. In other cases, some movies will be made for direct release to video via the streaming app.
The Disney+ app will be available starting Nov. 12th on supported devices through the following devices — Roku, PlayStation 4, Fire TV, Apple TV, Android, iOS, Chromecast, Xbox, Samsung Smart TVs and LG Smart TVs. To access the app on these various devices, interested subscribers will need to download and install the Disney+ app from one of the following (depending on device): The Apple App Store, the Google Play Store, the Roku Channel Store, Amazon, and the Microsoft Store.
Support for additional devices will be coming in the future, Disney said.
By Greg Tarr
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