Disney+, HBO Max Were Only SVOD Apps To Show Share Growth in Q2
Netflix maintained its hold on top of the U.S. premium video streaming services market followed by Amazon Prime in second place over the course of the second quarter of 2021, according to data released by streaming program search aggregator JustWatch.
JustWatch U.S. user data from the period also shows, Disney+ and HBO Max as the only two streaming services to gain market share (+1% each) through the quarter. The mid-field subscription video on demand services managed to retain their shares, but the larger players like Netflix and Prime Video recorded the most drastic share changes in the period at the chart at top reflects.
In related news, the JustWatch app for smart TVs was recently added to Samsung’s Tizen OS-based televisions, giving viewers another content search and recommendation option to find the most appealing movies and television programs available for them to stream from the favorites apps.
JustWatch is a web-site-based service with apps for smart TVs and mobile devices offering a guide that aggregates title listings for movies and TV shows offered by more than a hundred streaming content services to make it faster and easier for viewers to find the programs they are looking for. These disparate international on-demand OTT services range from some the most popular to U.S. audiences, to some more specialized of international sources that might be less familiar to some viewers. Among some of services included are: Netflix, Amazon Prime, YouTube, Apple TV+, Disney+, hulu, Paramount+, Vudu Free channels, SlingTV, PlutoTV, Now TV, BBC iPlayer, Rakuten TV and others.
In addition to streaming, JustWatch even directs searchers to new movie releases still showing in cinemas.
Users have a number of filters at their disposal to search through including: genres, prices, ratings scores, age ranges and even available resolution quality. The service also provides suggestions based on a user’s preferences, and will let viewers jump from the suggested listing in the JustWatch app to the service where the recommended program is being hosted.
JustWatch doesn’t provide direct in-app streaming of programs, but it does offer a free and convenient way to browse for something of interest without having to go looking through dozens of different apps and services.
The service gathers data from the searches and linked selections made by its users to assemble relevant information on trending content and streaming behaviors. Users have the ability to register an account with JustWatch to enable a greater level of personalization to give users a heads-up when a movie or program becomes available. Signing up for an account will require accepting email marketing from JustWatch, with the option of turning that off in settings after the fact.
Meanwhile, the JustWatch Q2 viewer data shows that Netflix, which has long been the dominant subscription video on demand (SVOD) service in the U.S., saw its share decline to 28% between April and May before showing a slight comeback in June, JustWatch charted data shows.
Meanwhile, the newer Disney+ service saw its share climb between April and June from 13% to about 14% share. Disney+ remained in third place throughout the period, just ahead of hulu. Meanwhile HBO Max finished the period with just under 10% share.
Amazon Prime remained in second place but saw its share of market decline from 21% in April to 20% in May and June.
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By Greg Tarr
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