Direct-to-consumer streaming subscription video on demand (SVOD) is paying off very well for The Walt Disney Co., according to a Q3 report released Thursday.

The media giant’s premium Disney+ premium SVOD service ended the period (July 3rd) with 116 million subscribers, reflecting a gain of 12.4 million from the previous quarter and more than doubling its total of 57.5 million from the same period in 2020, according to The Walt Disney Co.’s financial reporting Thursday.

Added to the subscriber totals from other Disney-owned streaming properties ESPN+, Hulu and Hulu with Live TV, the performance gave the media giant close to 174 million subscribers for the period.

Individually, ESPN+ grew by 8.5 million subscribers to 14.9 million; Hulu saw its subscriptions grow from 32.1 million a year ago to 39.1 million and Hulu with Live TV saw its base grow from 3.4 million a year ago to 3.7 million subscribers.

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The company attributed much of the success of the Disney+ channel to the release of original content titles, Luca (a Pixar Animation original series), “Loki” and “Falcon and the Winter Soldier,” among others.

Looking ahead, the company expects to continue the growth trajectory of Disney+ with a promotional “Disney+ Day” on November 11th, timed to celebrate the second anniversary of the launch of the service.

The company plans to combine the event with a cross-promotional campaign and new content releases including a new Home Alone chapter, Home Sweet Home Alone, and expanded availability of Jungle Cruise outside of the service’s Premiere tier.

Other plans include the release of the Marvel movie Shang-Chi and the Legend of the Ten Rings, both of which will appear on Disney+ 45 days after appearing in theaters.

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By Greg Tarr

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