CTA Unveils CES 2023 With A Focus On Innovation In Health, Web3, Diversity
The Consumer Technology Association (CTA) announced Wednesday that this year’s CES 2023 in Las Vegas, Jan. 5-8th, once again will be “a true global event,” with expanded physical offerings and virtual support for members of the international technology industries and covering media.
The organizers of the giant trade-only show said this year’s event is on track to see 100,000 different people in attendance. The physical portion of event will be 50% larger than 2022, comprising some 2 million square feet of exhibitor floor space housing more than 2,200 exhibitor companies from around the world, including nearly 1,000 new startups, some from countries that have not been represented, previously.
As ever, the event will be an important showcase for new entertainment and personal electronics products and innovations coming in the year ahead, with a giant showcase in the Central Hall of the Las Vegas Convention Center. This area will be anchored by major CE giants including the likes of Samsung, LG Electronics and Sony.
But CTA President Gary Shapiro emphasized the show continues to expand well beyond the traditional products and experiences of entertainment electronics with multiple branches in the worlds of health tech, autonomous automobile and marine tech, and other diverse tech fields.
In addition, diversity will be among the important trends prominently on display at this year’s event, Shapiro promised, with strong support and inclusion for and of the contributions of women in the tech sector.
To address the many challenges facing the world today, the CTA president said his organization has been working hard to attract leaders from around the world, and for this purpose a global score card will be used this year to showcase and rank the countries with companies exhibiting the most innovative technologies from the event.
“I’m always asked, ‘What’s the theme of the event?’ ” Shapiro said. “I always talk about innovation, but this year I’m going to add a little bit more. This year we have a show with a purpose. We’ve actually partnered with a United Nations affiliate — the World Academy of Arts & Science. We are using this to show how technology can be used to support human securities, or as we like to call them — human rights. It’s like the right to health care, the right to clean air, the right to clean water, and you’ll see this exhibited in the conferences and throughout the show.”
In all, CTA said this year’s show will have 20 country pavilions. Among the new appearances, companies from the Republic of the Congo in Africa and even Ukraine are scheduled to make their CES debut.
The Metaverse theme hammered into the 2022 show will continue to grow in 2023, and this year the the event will be including a look at the emerging field of Web3, with shared and immersive experiences covering new technological advances in block chain and digital assets.
The CTA’s acting director for CES 2023 John T. Kelley and senior VP of membership and CES sales Kinsey Fabrizio pointed out that the show has partnered with CoinDesk to create a Web3 Studio to cover some of the latest developments from “influential executives and voices” from the Metavese during the show.
In addition, on January 5th, CES will focus on health care through a keynote panel showing how tech innovation “is totally changing how we take care of patients,” Shapiro said. This will include innovative developments in healthcare leveraging the latest Web3 and blockchain technologies.
Among the many keynotes slated at the show, Shapiro will conduct “a fireside chat” with NASDAQ CEO Adena Friedman through the CTA’s “Great Minds Program.”
In the world of autonomous transportation, Kelley said CES has patterned again with the “Indy Autonomous Speedway” group to work with university students from around the world to compete to showcase advancements in autonomous driving at the Las Vegas Motor Speedway on Saturday, Jan. 7th.
Food Tech, which was another new showcase category as CES 2022, will be expanding this year, Frabrizio said and will feature new meatless burger tech. Also on display will be new kitchen tech from the world of Sous Vide immersion-cooking.
Really taking a step beyond, the show will feature a live stream direct from the International Space Station, for the first time, and will include a C Space area of the show with a storytellers stage where representatives from the likes of TikTok, Snap AV, Roku, WalmartConnect and others will present their latest updates from the world of tech.
For those who cannot attend, CES 2023 will again offer a virtual component where interested parties can register to use a digital platform to virtually “connect with exhibitors, watch media days and access live keynotes,” Fabrizio said.
For those who will be attending, CTA will launch in mid-December a digital app to help showgoers plan and keep their CES appointment schedules, catch information after the show and other functions.
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By Greg Tarr
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