Along with OLED-panel-based models, 8K UHD TVs represent one of the few segments of the television set market showing growth in 2022.
According to the newly released Consumer Technologies Association (CTA) Summer 2022 Sales & Forecasts Update Report, U.S. shipments of television sets with 8K resolution will reach 160,000 units by the end of the year, up 70% from 2021 and are forecast to climb nearly 200% to 479,000 in 2023.
An 8K TV is a television set that has a screen with 7,680 horizontal and 4,320 vertical pixels for a total of approximately 33 million.
An 8K TV has the highest resolution available in a consumer-grade television set today. The resolution level is four times the pixels of a 4K TV, which should produce a sharper and more detailed picture. This is particularly beneficial to very large screen TVs, which not coincidentally, are also seeing an upsurge in growth.
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But while the 8K UHD TV growth numbers are impressive, the share of total U.S. television set shipments overall is still a scant, 0.4% of the 39,317 total television units forecast to be shipped this year according to the CTA. This is due in large part to the higher price of most 8K TVs compared to comparably sized 4K models, and a side-by-side visual benefit that is harder to discern in typical U.S. home viewing environments.
Making matters even more difficult for 8K TV sales is the dearth of readily available content in native 8K resolution. Over time, when the quantity and quality of 8K content gradually ramps up, sales volume of 8K TVs will increase, just as it did for 4K and high definition TVs before them. In the meantime, 8K TV models stand as some of the best featured, and largest sets, in some manufacturers’ flat-panel TV assortments for 2022.
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In contrast, sales of television sets that are 4K UHD today are predicted to represent 74% of the total U.S. television market in 2022 with 29.2 million unit shipments forecast for 2022. However, that number will be down from 31.4 million 4K TV units shipped in 2021, the CTA said. This is due to a somewhat saturated market, high prices caused by inflation and short supply or late arrivals of some new models due to ship here in 2022 and logistics problems resulting from the COVID-19 pandemic and the crisis with Ukraine and Russia.
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Because virtually all 4K and 8K UHD TVs shipped in the U.S. today have built in smart TV connectivity platforms, the market share for smart TVs in the U.S. this year is forecast by the CTA to reach 92.7% of the overall 39.37 million TV units to be shipped by the end of 2022. That smart TV market share percentage is up from 84.3% of total TVs shipped to the U.S. in full year 2021.
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Meanwhile, factory shipments of OLED TVs to the U.S. continue to expand the percentage of the overall TV market as LED-LCD TV based models begin a gradual slow decline. According to CTA forecasts, shipments of OLED TVs (those based on WRGB and QD-OLED OLED display technology), are predicted to climb 32% to 2.37 million units in 2022, representing 7.8% of the overall U.S. TV market forecast for 2022.
The CTA believes OLED-type TV models are on a U.S. growth trajectory that will reach 3.83 million units in 2023, up 62% from 2022, and up to 9.25 million units by the end of 2026, up 34% from 2025’s forecast 6.93 million units.
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By Greg Tarr
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