CTA Declares CES 2022 On As A Physical And Virtual Trade Show
Damn Covid-19, it’s full speed ahead for CES 2022.
The Consumer Technology Association (CTA) announced Wednesday that CES 2022 is back on as a physical event and with virtual options, for those who would rather not risk exposure to the deadly pandemic that forced the cancellation of the 2021 event in Las Vegas last January.
“Following a successful all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as the world’s most-influential leaders and industry advocates,” the CTA said in a statement. “CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.”
The Association said more than “1,000 companies have committed to showcasing their most innovative technologies in Las Vegas and companies are continuing to sign up.”
Among the companies the CTA lists as “committed” to showing up are: “Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony.”
In addition “companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022.”
The event will continue to feature Eureka Park as the showcase for startups representing countries around the world, “including large delegations from France, Italy, the Netherlands and South Korea.”
“We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” stated Gary Shapiro, president and CEO, CTA. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”
For those who would rather not risk unnecessary exposure to any lingering threat from the infection or its potentially recurring mutations, CTA said, “Digital audiences will also experience the spirit of the live event in Las Vegas. The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event.”
According to the announcement, “new content will also be added once CES departs Las Vegas, enabling attendees and exhibitors to continue connecting and exploring.”
“Our customers are enthusiastic about returning to a live event in Las Vegas,” said Karen Chupka, EVP, CES, CTA. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”
CTA said it will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines.
The Association vows to follow “applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences.”
As a reminder, CES 2022 is open to qualified adult members and representatives of the electronics technology trade and media only and must be properly credentialed to qualify for admittance.
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By Greg Tarr
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