Giant cable TV and media conglomerate Comcast announced Thursday that it will be offering subscribers to its various TV services interactive personalized, bi-lingual access to the upcoming FIFA World Cup Qatar 2022 soccer tournament matches — and Xfinity X1 premium customers will get U.S. exclusive access in the action in Dolby Vision high dynamic range (HDR) as well.

The multichannel video program distributor (MVPD) said new features on enabled Xfinitiy X1 cable boxes, Flex media adapters, Stream Apps and integrated XClass TVs will provide access to all of the action in both English and Spanish this year. Furthermore, subscribers to Comcast’s Xfinity Cable TV service with an eligible X1 converter box “will be the first, and only fans in the U.S. to experience the tournament in Dolby Vision HDR,” provided they are watching on supporting 4K Dolby Vision HDR TVs, of course.

Customers with subscriptions for Xfinity X1, Xfinity Flex, the Xfinity Stream app and XClass TV products “will aggregate all available English and Spanish live coverage and on demand replays into one comprehensive destination, and include new features designed to bring the best and simplest FIFA World Cup viewing experience to pay TV customers and streamers alike,” the company said.

All of the action will take place from Qatar between November 20 and December 18.

FOX Sports and Telemundo are the official FIFA World Cup English and Spanish language broadcast rights-holders for the tournament.

“The FIFA World Cup is going to be one of the biggest sporting events in 2022, and with streaming coverage from Peacock and Tubi, there will be more ways to watch than ever,” stated Vito Forlenza, product management executive director. “Our platforms will bring together all the various viewing options into one comprehensive destination, making it easy for our customers – whether a pay TV customer with X1 or a steamer with Flex or XClass TV – to enjoy all 64 matches, live or on demand, in the language of their choice.”

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Comcast its Xfinity X1 customers will enjoy the best available service for watching the giant sports event. Xfinity TV customers are to receive “an intuitive way to access all tournament coverage from across networks and streaming services including Telemundo, Universo, Peacock, FOX, FS1, and Tubi.

This year the World Cup destination area on the service can be accessed by saying “World Cup” or “Copa Mundial” into the Xfinity Voice Remote. This will call up match coverage with the following features:

• The first FIFA World Cup in Dolby Vision – using FOX’s live 4K match coverage. This will be limited to eligible X1 set-top boxes, and will mark “the first-time U.S. consumers will get to experience the FIFA World Cup in best-in-class HDR when viewed through a Dolby Vision capable TV,” Comcast said.

• X1 viewers will also receive personalized viewing experiences including the ability to choose favorite teams to create a custom FIFA World Cup. “Any favorited teams will carry over to the Xfinity Stream app, so customers will see the same personalized experience when accessing the tournament on the go. They can also opt to get notifications directly on their TV and/or mobile device when their favorite team is about to take the pitch, and to get quick links to post-match highlights,” according to the announcement.

• A first-time interactive tournament bracket will help X1 users track the latest schedule, get the latest scores and standings, and prepare for upcoming matches with the ability to set recordings or reminders.

• The X1 DVR component will also help customers leverage the platform’s AI machine learning technology to rewatch high-impact plays, like goals, penalty kicks and saves. These will be noted in the playback bar of the DVR recording to quickly catch up on the highlights of any match.

Customers of the Xfinity Flex and XClass TV streaming products and services will find a comprehensive World Cup destination experience including live matches and same-day replays of all 64 matches in Spanish from Peacock, same-day replays of all 64 matches in English available from Tubi, tournament highlights and analysis, and more. A tournament bracket will provide an easy way to see the latest schedule and quickly access scores and key stats from completed matches.

Comcast said “this year’s FIFA World Cup experience represents the first time Comcast is bringing its advanced sports personalization features to Xfinity Flex, including the ability to favorite teams for a personalized FIFA World Cup experience, and the option to receive notifications for live match starts and post-match highlights.”

Flex customers will be able to easily upgrade to Xfinity TV via the Stream app so they can access FOX’s and Telemundo live coverage, Comcast said.

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By Greg Tarr

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