Circuit City Inflates HDTV List Prices
Circuit City yesterday e-blasted an advertisement touting an eye-popping $3,300 discount on a 2011 55-inch 3D Samsung LED TV bundled with a 3D Blu-ray player and two pairs of 3D glasses. Circuit City claims it’s a $4,799.96 value, now on sale for $1,499.96 with coupon ($1599.96 without).
This appears to be an incredible 69% discount. However, the actual total list price (Samsung calls the map price) is really $2619.96. Click through for the the ad and details.
This is still a significant saving commensurate with the other holiday deals listed in our best-deals articles.
It should be noted a few set makers including Samsung also provide a MSRP (manufacturer’s suggested retail price) in addition to its map price. It is a higher number but is seldom used by retailers. If we used the msrp instead of the map price, the bundle total would be $3,019.96, making the Circuit City “value” price inflated by almost 59% or $1,780.
In the same ad Circuit City promoted another Samsung HDTV, the LN46D503 at $599.99. According to Samsung this is a new holiday season model with no map or list price. Circuit City claims it has a value of $850. Circuit City used this number to show a $250 discount. All other retailers we searched are selling the same set for around $599.
We urge our readers to verify TV retail prices before purchasing. Amazon is an excellent source, as well as most manufacture’s websites like sonystyle.com and Panasonic.com.
HD Guru contacted the media relations company that represents Systemax, owners of CircuitCity.com, CompUSA, and TigerDirect for a comment. At press time we have still not received a response. Systemax also owns and operates brick and mortar stores. Systemax is a publicly traded company listed on the NY Stock Exchange. For more information on Circuit City check out our article “Name Brands in Name Only“
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