The next major new streaming service–WarnerMedia’s HBO Max making its debut next month –is expanding its free offering to certain cable TV loyalists subscribed to Charter Communications.
Under this week’s announced offer, Charter’s existing HBO subscribers, including subscribers taking its Spectrum Silver and Gold video packages, will automatically be given access to the expansive HBO Max library of streaming content for no additional charge. Silver and Gold Charter customers will be able to sign into the HBO Max app and begin streaming away.
Charter’s other existing and new customers will be able to purchase HBO Max directly from Charter.
AT&T, which owns WarnerMedia assets including HBO, has previously announced that HBO Max also will be available at no additional charge to subscribers to AT&T’s various video services, including DirecTV and AT&T Now, who already take HBO. The offer may also be extended to customers of certain AT&T wireless plans, company exectives have said. It’s unclear for how long this free access period will run.
For other subscribers, HBO Max reportedly will run $15 per month, and starting sometime during HBO Max’s first year, the service might add a lower-priced tier that is ad-supported, or possibly free, but final details have not yet been announced.
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HBO Max is a new expanded subscription video on demand (SVoD) offering from WarnerMedia that is to make its debut in May. The service is promised to deliver more than 10,000 hours of curated premium content including a slate comprised of the entire HBO service, bundled with new HBO Max Originals.
HBO Max will have a wide breadth of title selections targeted at everyone from young adults to kids and families. Included fare will come from studios and media companies including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and others. HBO Max will also offer a selection of third party fare, WarnerMedia has said.
The company believes that the new offering will have a lineup compelling enough to rival any other available premium streaming service.
Among the new HBO originals will be House of the Dragon, a 10-episode series positioned as a Game of Thrones prequel based on George R.R. Martin’s Fire & Blood. It is set 300 years prior to the storyline of the hugely popular Game of Thrones series and centers on that series’ House Targaryen.
HBO Max also promises other original series along with fan-favorite series and films from the extensive WarnerMedia library along with major films and programs licensed from third parties.
“Charter has been a long-time distributor of our networks and on-demand content, and a valued partner to our company,” stated Rich Warren, president of WarnerMedia Distribution. “We look forward to working together to bring HBO Max to Spectrum subscribers when the product launches next month.”
“We are eager to provide Spectrum customers with the highly-anticipated HBO Max offering when it makes its debut next month,” said Tom Montemagno, Charter’s executive vice president, programming acquisition. “This new premium streaming experience will be a welcome addition to Spectrum subscribers; we will offer HBO Max on a multitude of platforms for purchase by our video, broadband and mobile customers alike.”
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By Greg Tarr
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