In celebration of the 10th Anniversary of its OLED launch this year, LG Electronics introduced Monday its 2023 4K and 8K OLED TVs offering more powerful and immersive AV processing, improved brightness and expanded suite of webOS 2023 flexibility.

The new LG OLED televisions for this year will introduce a new level of brightness for the high contrast display technology, particularly in the G3 series. This year’s LG TVs also upgrade the smart TV experiences, look and flexibility from its new webOS 2023 platform version.

Most of the 2023 LG OLED models are driven by the company’s latest Gen 6 Alpha 9 processor, which powers a suite of enhanced picture and sound AI processing systems for improved performance along with greater ease of use.

David Park, the new head LG USA’s new Customer Value Enablement Team for home entertainment, said 2023 will see the arrival of a new generation of LG OLED Evo performance in the G3 OLED series, presenting what the company believes “will continue to be the best and most advanced OLED TVs in the market.”

In 2023, LG said it was focused on providing “not only the best picture and sound, but also the sense of immersion into reality, so you feel like being there.” LG dubs this experience “Alpha Reality,” centered around its more powerful Gen 6 Alpha 9 processor.

Park said this is achieved using LG processing technology it calls “AI Picture Pro.”

AI Picture Pro is a bundle of picture enhancement processes including “AI Super Upscaling” that not only upscales lower resolution content, it increases sharpness as well.

Park called it a “unique feature where through our AI, we can tell the difference between the film grain that’s intentionally added versus unwanted noise. And so the processor can determine that, remove the unwanted noise and bring extra clarity and sharpness to the image.”

Another Alpha Reality process, called “OLED Dynamic Tone Mapping Pro” has been upgraded this year to enable LG OLED TVs to break up the screen into 20,000 individual blocks of dynamic tone mapping, from 5,000 blocks last year.

On top of this “Object Enhancer HDR Expression” will embellish the image to better differentiate between objects in the foreground and background, producing a more immersive 3D effect. This AI technology can identify what the main object is on the screen to add additional detail, highlights, and depth effects to the image to bring a deeper sense of reality to the viewer, he said.

Further, a LG TV’s new “AI SoundPro” processing package brings a suite of sound enhancing features including “AI Clear Sound” that is very similar to the AI sound calibration on LG’s sound bars.

This year, supporting LG TVs can determine and analyze sound quality of the room environment and output sound enhanced for the best reproduction for the room dynamics to ensure an ultra clear and immersive sound experience, Park said.

An Auto Balance Control this year is used to improve the quality of sound listened to at lower volume levels to adjust for the right amount of bass. With this the dialog will always be clearly understandable, without completely eliminating the bass from the sound track. The feature analyzes the content to better match the sound balance for all frequencies.

“And so whether you’re watching content at higher volumes or lower volumes, you still get that great, consistent, immersive sound,” said Park. “All of this comes together with our 9.1.2 virtual surround sound as well.”

For better eye safety and comfort, LG’s 2023 OLED TVs will feature eye-safe flicker free panels that are glare-free certified, “meaning consumers can watch our OLED TVs for longer without any discomfort,” said Park.

New for 2023, LG is incorporating AI Blue Light reduction. This further improves the level of blue-light emission and the overall picture quality of the screen versus LG’s 2022 OLED models.

LG said it listened to customer suggestions this year in developing both its OLED and LCD TV models to make televisions that are about more than “watching movies and TV shows.” The company finds that people “want to have fun with the TV. They want to be able to connect with others, and grow their life experiences, whether it’s from home cooking or fitness.”

2023 LG OLED TVs

For 2023, LG said it will be offering the Z3 Evo, G3 Evo, C3 Evo and B3 OLED TV model series, while dropping the former entry level A Series OLED tier in the U.S. Shipping on the new OLEDs will begin this spring at pricing to be announced.

OLED models for 2023 will continue to support both the HEVC and AV1 video codecs, but LG said it continues to study supporting newer competing codecs, such as VVC.

LG OLED Evo is a reference to the suite of features that step-up LG OLED TVs have to increase brightness and overall picture quality over conventional OLED TVs. The latest implementation is achieved using features like new “Brightness Booster” and “Brightness Booster Max” algorithms and internal hardware in tandem with light control architectures to balance picture brightness levels to the room lighting for premium 4K and 8K TVs.

As mentioned, the new U.S. entry level OLED series this year is the 4K OLED B3, which brings some advanced gaming features like 144Hz gaming, HDMI 2.1 inputs and a package of premium gaming enhancement features including variable refresh rate (VRR) and others.

The 2023 OLED 4K and 8K lines step up to the C3 Evo, G3 Evo and Z3 Evo series models that all use the Gen 6 Alpha 9 processor and support Dolby Vision gaming. The C3 series adds Evo brightness enhancement via a “Brightness Booster” system for the first level of brightness boosting, and an ultra slim design.

C3 screen sizes will include: 42-, 48, 55-, 65-, 77- and 83-inches.

The G3 Series OLEDs will also feature LG’s “Zero Gap design,” formerly known as “the Gallery Design.” The series renaming is intended to “better communicate the benefits of the gallery design and the flush mount that’s included with the G3 Series models,” according to Park.

LG will also expand the use of composite fiber material found in the 2022 C2 Series last year to make new LG G3 OLED TVs lighter, for easier transportation and installation.

The LG G3-Series OLED Evo models add what the company calls an upgraded version of its “Brightness Booster Max” circuitry enabling an up to 70% increase in peak brightness over conventional OLED TVs.

“The G2 series [last year] has a 30% bump in brightness,” said Park. “So, this year we’ve taken that a step further. And now the 2023 LG G3 Series will be up to 70% brighter. And even with the increased brightness, our colors will still stay rich and accurate.”

He added that 2023 OLED models will achieve 100% Color volume and 100% Color Fidelity certification.

The G3 models will be offered in 55-, 65-, 77- and 83-inches.

In 2023, LG will offer its five year warranty on LG Z3 and G3 series OLED models. Both series will also carry new NextGenTV ATSC 3.0 over-the-air tuning to receive the latest over-the-air digital broadcast stations that continue to roll out across the country, bringing new hyrbrid broadcast and IP-delivered digital signals covering more than 70% of U.S. broadcast markets.

In 2023, LG Z3 8K UHD OLED TVs will also have the Evo “Brightness Booster Max,” system for the first time, LG said. The Z3 series models will include the 77- and 88-inch screen sizes.

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WebOS 2023 Improvements

Park said 2023 LG webOS 2023 smart LCD and OLED TVs will support various experiences along with an improved overall home screen UI look and feel.

“This is based on consumer feedback as well showing last year’s smart TV OS made it difficult to find all the content, due to all the scrolling required to get to the bottom of the page,” said Park. “So for next year, we’re updating the home screen. It will only have two pages, the first main page with the row of apps, and then the second page will offer your recommended content.”

The new layout now aggregates all the recommendations through different tabs, removing the laundry list of content recommendations by letting users click on a specific tab, whether it’s Netflix, YouTube or another app, to find the content that’s recommended for the viewer from each content service.

Also this year, LG continues to improve its feature called “My Profile,” which allows the user to create up to 10 unique user profiles, each with their own content recommendations.

“This year we’ve taken it a step further. Now you can add images or avatars to truly personalize the profiles. And new for [this] year is Quick Cards, which are like category folders pre-populated with the apps and experiences that are available on webOS,” said Park.

Some of these Quick Cards include home office, with a variety of popular Google home office apps like Google Drive, Gmail, the Google Chrome browser, etc.

Another new feature is called Remote PC, that allows people working from home to log into their remote office. Users can then wirelessly connect to the LG TV a Bluetooth keyboard and mouse to work from a very large screen.

Gaming enthusiasts will find the 2023 LG webOS 2023 TVs to access popular cloud gaming partner services such as the Twitch streaming app and Music.

“We offer a lot of different varieties of music services along with recommendations available right through this card to quickly access all of the music apps and sports, as well,” he said. “So this is a dynamic card based on the teams that you choose, the card will show you the latest score and then it’ll kind of flip through and keep showing as the game progresses and the score changes.”

This year, LG webOS 2023 will also offer cooking programs, entertainment and well-being content, the company said.

One new app, called “Independent,” will help users engage in telehealth, and tap into discounts on prescription drugs through the LG webOS TV.

In addition, “Smart Shopping” will enable purchasing different products directly through the LG Smart TV.

Another improvement for this year comes in Quick Settings that brings greater and easier customization. This will show different settings like picture mode, sound mode or what ever settings are most frequently accessed. Users will find a list of options they can choose from to customize and personalize the Quick Settings menu to their needs.

Also in 2023, LG TVs will support and control LG smart devices. Users will find LG home appliances like refrigerators and washing machines that they can control directly through LG ThinQ and the AI Concierge apps.

Park said LG TVs will learn all of the different keywords in user searches. And based on those keywords, as soon as the Mic button is hit on the remote, it’ll start producing recommendations.

Park said an avid Marvel movie fan, for example, will now be able to hit the the Mic button to search for something and the TV will recognize that and immediately start recommending Marvel movie titles.

“The television will be able to learn the user’s behaviors as well. So if the user typically turns on the sleep timer at 10 p.m. every night, the TV will recognize that. And around 9:50 pm, the user will get an alert from the TV saying, ‘Hey, in 10 minutes, you usually turn on the sleeper timer. Would you like to turn on it now?’ ” Park said.

Hands free voice control will be available on LG C3, G3, and Z3 series OLED models, to interact and control the TV without the need of a remote.

Another new feature for 2023 brings Music Search, where by pressing the Mic button on the Magic Remote, a user can tell the TV to search for a song by singing some of the melody. WebOS 2023 will analyze that and pull up the song being searched for. Users will also be able to ask for the name of a song being played in the background of a TV show or commercial, and the WebOS TV will try to analyze, identify and add the song to the user’s song recommendations.

A new AI Picture Wizard feature for 2023 will help a 2023 LG OLED TV switch into a professionally calibrated picture mode, like Filmmaker Mode, ISF Dark, ISF Bright Mode etc. Or, if the viewer likes watching content based on their own specific preferences, the Picture Wizard will go through a six-step process, and for every step the user will select images based on their preference. At the end, the TV will create a personalized picture profile based on the user’s preference and let the consumer know, that they like a cool and natural picture, or a warm and balanced picture.

Another continuing feature called “Multi View”, which was first introduced in 2022, enables displaying side-by-side picture, where viewers can show one image through an input, like a gaming console or a PC, and on the other side they can pull up a streaming service like YouTube.

Using picture-in-picture capabilities, with the LG Fitness app, for example, an add-on camera can now be used with the TV to analyze a user’s exercise form compared to how the instructor is doing it on screen.

This year, multi-view capability is being upgraded to double the input options, so, on each side of the screen users can use a device that’s connected through HDMI.

A cable set-top box can then be viewed on one side of the screen and a PC or game console on the other. Further, LG will be introducing a new LG SmartCam TV accessory in 2023 that attaches to the set by a magnet to engage in video conferencing and use different apps like the LG Fitness app.

Another feature this year called “Wow Orchestra” works with 2023 LG sound bars to create synergy in sound between LG TVs and sound bars. This syncs the speakers available in both devices for one integrated and balanced sound field.

This can be used to reduce lip sync issues, reduce distortion and produce what LG calls truly immersive surround sound.

Through the multi-sound solution, LG TVs will have the ability to pass through Dolby Atmos and IMAX Enhanced (DTS:X) Audio to a supporting sound bar.

2023 Gaming Features

LG’s 2023 OLED models support a wide range of features compliant with HDMI 2.1a. LG said they are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.

The 2023 LG OLED TVs are listed to have a 0.1 millisecond response time for very low input lag, and up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC Compatible, FreeSync Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

This year, LG said the “Ultimate Gameplay” Game Optimizer adds another setting called “Sound Settings” to assist users playing games on the fly. Users can go into the Game Optimizer while playing a game to change the picture and sound settings based on the genre of game being played.

LG will offer Game Optimzer in its OLED TVs, OLED Flex Gaming TV and Ultra Gear OLED monitors in order to bring “the total OLED gaming solution whether it’s for console gaming or PC gaming.”

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By Greg Tarr

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