YouTube Announces Change In Advertising Practice Before Start Of Popular Videos
One way or another, the price of streaming TV keeps going higher. If you watch a lot of YouTube on certain smart (connected) TVs and haven’t ponied up for a $120 “Premium YouTube” subscription yet, you will now be forced to watch a non-skippable 30-second…
Roku, Best Buy TV Sales Exclusive To Bring More Than Just Hardware Sales Benefits
Along with Roku’s announcement Thursday of its new exclusive relationship with Best Buy to sell its first Roku branded Roku TVs was the revelation that the partnership will include cross data sharing and advertising benefits between the streaming service and the big box retailer. The…
Roku, Innovid Reveal Cross-Screen Analytics Effort
Roku is expanding its data analytics technologies to get a deeper understanding of advertising effectiveness across over-the-top (OTT) streaming and linear TV viewing. Having recently unveiled its new streaming media player lineup, updated streaming OS and enhanced interface for The Roku Channel, which consists partially…
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