Report: U.S. Spending To Favor OTT Services In 2024
The so-called cord-cutting trend that is shifting TV viewership patterns from traditional subscription pay-TV services to over-the-top options, is expected to hit a critical transition point in U.S. consumer spending in 2024. According to a forecast from media research firm Strategy Analytics, 2024 is the…
114M New U.S. SVOD Subscriptions Predicted Through 2025
If you think your favorite OTT subscription video on demand (SVOD) app has been buffering too much lately or frequently down-rezing that quality 4K Ultra HD/HDR video you might be paying extra for — Just wait. A report issued this week by U.K.-based Digital TV…
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