Roku Holiday Survey Spurs Major Brand Awareness Ad Campaign
Getting ready to plan for the holidays? Be forewarned that some 32% of consumers plan to purchase big ticket items costing more than $500 this season, and 63% of those are looking at consumer electronics items specifically, according to a recent Harris Poll commissioned by…
Connected TV Ads Perceived To Be More Relevant To U.S. Consumers
Apparently streaming services like those delivered by your smart TV or streaming media player are connecting with consumers not only on an entertainment level but on a commercial one as well. A new survey conducted by research firm Valassis of 1,000 U.S. adult consumers conducted…
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