YouTube Announces Change In Advertising Practice Before Start Of Popular Videos
One way or another, the price of streaming TV keeps going higher. If you watch a lot of YouTube on certain smart (connected) TVs and haven’t ponied up for a $120 “Premium YouTube” subscription yet, you will now be forced to watch a non-skippable 30-second…
Roku, Best Buy TV Sales Exclusive To Bring More Than Just Hardware Sales Benefits
Along with Roku’s announcement Thursday of its new exclusive relationship with Best Buy to sell its first Roku branded Roku TVs was the revelation that the partnership will include cross data sharing and advertising benefits between the streaming service and the big box retailer. The…
Roku Holiday Survey Spurs Major Brand Awareness Ad Campaign
Getting ready to plan for the holidays? Be forewarned that some 32% of consumers plan to purchase big ticket items costing more than $500 this season, and 63% of those are looking at consumer electronics items specifically, according to a recent Harris Poll commissioned by…
Connected TV Ads Perceived To Be More Relevant To U.S. Consumers
Apparently streaming services like those delivered by your smart TV or streaming media player are connecting with consumers not only on an entertainment level but on a commercial one as well. A new survey conducted by research firm Valassis of 1,000 U.S. adult consumers conducted…
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