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cord cutting, Digital TV Research, OTT services, Parks Associates, premium OTT services, smart TV

Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022 

Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…