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Comcast, Hisense, OTT services, Peacock, premium OTT services, smart TV, Xfinity X1...

Comcast Officially Launches Retail Hisense XClass 4K UHD TVs

Confirming leaked reports, Comcast officially announced Tuesday the introduction of its private-label 4K UHD XClass TVs, manufactured by Hisense and sold through Walmart Stores and Walmart.com nationwide. The giant cable TV multi-system operator is integrating the XClass TVs with its X1 broadband/conditional access technology as…

COVID-19, Digital TV Research, market research, Parks Associates, Smart Speakers, smart TV

Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID

Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…

Live OTT services, market research, OTT services, Parks Associates, premium OTT services, smart TV, Uncategorized...

Parks Associates: Younger Generations Are More Volatile OTT Subscribers

The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…