Roku Holiday Survey Spurs Major Brand Awareness Ad Campaign
Getting ready to plan for the holidays? Be forewarned that some 32% of consumers plan to purchase big ticket items costing more than $500 this season, and 63% of those are looking at consumer electronics items specifically, according to a recent Harris Poll commissioned by…
Roku Raises Bar On Streaming Stick 4K With More Power, OS V 10.5
Roku said unveiled Monday a latest Roku Streaming Stick 4K, bringing more power and capabilities to the popular add-on stream platform, and at the same time announced the it will soon be rolling out a new Roku OS v.10.5 update for hits family of streaming…
Roku Survey Finds Streaming Passed A Tipping Point In The U.S.
In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…
Spectrum TV App Returns To Roku App Store
Roku and Spectrum TV ended a nine-month feud this week that removed the Spectrum TV cable service app from the Roku app store over the period. The new agreement means that subscribers to Charter Communications’ pay-TV services will once again find the provider’s app in…
Roku Channel Adds 17 Free AVOD Linear Channels
Roku today begins adding 16 new linear streaming channels to its lineup of more than 200 free ad-supported offerings available through The Roku Channel. Additionally, starting on August 19th, The Roku Channel will add a new linear channel dedicated to “The Wiggles” as part of…
Roku To Add 23 New Roku Originals Movies, Programs Aug. 13th
Roku announced Monday that it is launching 23 new Roku Originals on The Roku Channel on August 13th. The content will join the library of 30 Roku Originals already available through the ad-supported free streaming channel. Roku content has earned eight Emmy Award nominations including…
Study: Smart TV Global Penetration To Reach 54% Of Homes By 2026
The estimated global penetration of smart TVs at the end of 2020 stood at 665 million households (or 34% of households around the world), according to a new study from market research firm Strategy Analytics. The study released last week further forecasts the penetration number…
Olympics Coverage Coming To Roku Home Screen For Easy Access
Roku and NBCUniversal revealed Tuesday that they have partnered to stream the Olympic experience from the rescheduled 2020 Tokyo Games on Roku devices in the United States. Through the arrangement, Roku users will have easy access to Olympics coverage and Olympics-related entertainment on both supported…
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