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live OTT streaming services, OTT services, pay-TV, premium OTT services, Strategy Analytics, SVOD

Report: U.S. Spending To Favor OTT Services In 2024 

The so-called cord-cutting trend that is shifting TV viewership patterns from traditional subscription pay-TV services to over-the-top options, is expected to hit a critical transition point in U.S. consumer spending in 2024. According to a forecast from media research firm Strategy Analytics, 2024 is the…