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live OTT streaming services, market research, OTT services, Parks Associates, pay-TV, Pay-TV Households, premium OTT services, ...

Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead

Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…

cable MSOs, Cable TV, Leichtman Research Group, live OTT streaming services, market research, pay-TV, Pay-TV Households, ...

Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021

The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…