Study: 5.9M U.S. Subscribers Dropped Traditional Pay-TV Services In 2022
So called cable-cutting induced subscriber churn continued to wreck havoc on the U.S. subscriber base of traditional pay-TV operators in 2022, according to a recently released study of publicly reporting service providers. Some of the largest regularly reporting U.S. multi-channel-video pay TV providers lost some…
Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021
The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…
Analyst: U.S. Traditional Pay-TV Homes To Fall Below 50% By 2026
Traditional pay-TV penetration in the United States is forecast to drop below 50% of households by 2026, according to a new study by Digital TV Research. For comparison, subscriptions for pay-TV services (cable, direct-to-home satellite, etc.) peaked in 2010 at 91% of U.S. homes and…
Pandemic Led 8% Of U.S. Homes To Cancel Video Services
Some 8% of U.S. broadband households cancelled at least one paid video service through May of this year due to the COVID-19 pandemic, and 4% of that cancelled a traditional pay-TV service due primarily to the cancellation of sports programming, research released this week by…
Pay-TV’s Top 10 Watched More Subscribers Bolt In Q2
After losing 1.52 million more subscribers in the second quarter of 2020, the top 10 U.S. pay-TV service providers now collectively serve 73.14 million television customers covering 60% of U.S. homes, The update comes by way of the informitv Multiscreen Index as reported this week…
Parks Study: COVID-19 Good For Smart TV Viewership
More than 6 million U.S. broadband households cut the cord on traditional pay-TV service between the first quarter of 2019 and the first quarter of Q1 2020, a study disclosed by Parks Associates revealed this week. The report said those who gave up their traditional…
Report: U.S. Pay-TV Services Lost 4.9M Subscribers In 2019
The cord-cutting revolution saw a veritable blood bath for traditional pay-TV services over the course of 2019, as an estimated 4.915 million customers dropped their providers, according to data released this week by the Leichtman Research Group. The year-end U.S. pay-TV market research report from…
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