Parks: Prime Video Knocks Netflix Out Of 1st Place In Paid OTT Subs For The First Time
Amazon’s Prime Video over-the-top (OTT) subscription streaming service has dethroned long-time subscription video king Netflix in total subscribers for the first time, according to a newly released top 10 U.S. OTT services ranking from researcher Parks Associates. Parks said the ranking in which Prime Video…
Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Parks Associates: Amazon Prime Video Hit 45% U.S. Penetration Rate In Q3-2021
The Amazon Prime Video service subscriber penetration rate hit 45% of connected U.S. homes to remain among the top three premium streaming services as of the third quarter of 2021, according to research firm Parks Associates. The Park Associates Video Services Dashboard said 77.3 million…
Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022
Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…
Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID
Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…
Parks Associates: Younger Generations Are More Volatile OTT Subscribers
The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…
More Than 18M Pay-TV Subscribers Have Dropped Traditional Services
Traditional U.S. pay-TV operators will lose more than 18 million subscribers between 2014-2022 as the broadband market tallies a 40% gain in households getting standalone service, according to a study released this week by market research firm Parks Associates The firm’s report entitled “Modern Broadband:…
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