Pearl TV Initiatives Work On Expanding ATSC 3.0 TV Adoption From Both Ends
The Pearl TV, the coalition behind the advancement of the NextGen TV (ATSC 3.0) hybrid over-the-air/IP TV broadcasting transition, announced this week some of its latest efforts to help get new reception equipment in consumers while incentivizing TV broadcasters to make the necessary investments to…
FCC: 68 Markets Now Have At Least One Station Licenced For ATSC 3.0 NextGen TV
NextGenTV (aka ATSC 3.0) over-the-air broadcast TV stations have been licensed in at least 68 U.S. markets covering more than half of all households, according to a call for public comment issued by the Federal Communications Commission (FCC) last week. Furthermore, the FCC said at…
Survey: NextGen TV Ads Resonating With U.S. Consumers Hungry For More OTA
Advertising for the new over-the-air (OTA) and over-the-top (OTT) ATSC 3.0 NextGen TV hybrid broadcasting system resonated well with consumers over the holidays, according research conducted by Magid. The marketing campaign, which debuted on local television stations in 17 major U.S. markets over the holidays,…
Nuvyyo Unveils Tablo Quad HDMI OTA DVR
Nuvyyo introduced the Tablo Quad HDMI, a quad over-the-air tuner version of its recently introduced dual-tuner HDMI DVR device. The company said the Tablo Quad Over-The-Air (OTA) DVR is designed for cord cutters with larger households or channel lineups, who want the ability to record…
Survey: OTA TV Antennas Gaining In Use, Awareness
As the rollout of the country’s newest over-the-air broadcast TV platform continues to gain momentum, more and more U.S. TV watchers are re-kindling their interest in added antennas. A recently released survey from Horowitz Research, reveals that as broadcasters around the country begin to throw…
New TV? Here’s A Quick Set-Up Guide To Get You Started
So, you hope to get a new HD, 4K UHD or even 8K UHD TV for Christmas, Hanukah, Kwanzaa or what have you, and you can’t wait to set it up to get the best picture possible in the least amount of time. The following…
Testing Begins For Sending NextGen TV Channels Over Cable Systems
Good news for those who can’t (or won’t) use over-the-air TV antennas and aren’t ready to cut the cord — tests have begun for transmitting NextGen TV (ATSC 3.0) signals over cable TV platforms. Broadcasters supporting the ATSC 3.0 Phoenix, Arizona Model Market project for…
Pearl To Launch Holiday NextGen TV Awareness Campaign
Get ready to start hearing a lot more about the new NextGen TV system in the coming weeks. That’s because broadcast television group Pearl TV and its Phoenix Model Market Partners are starting a multi-million dollar on-air and online awareness campaign scheduled to run over…
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