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Hub Entertainment Research, live OTT streaming services, market research, OTT services, premium OTT services, Uncategorized

Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow 

Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…

Discovery+, HBO Max, OTT services, premium OTT services, WarnerMedia

HBO Max, Discovery+ Merger To Bring Combined Service Platform 

The HBO Max and Discovery+ premium streaming services are to be combined into a high-value direct-to-consumer experience following the completion of Discovery’s $43 billion merger with AT&T’s WarnerMedia. Subscription streaming video platforms HBO Max and Discovery+ will be combined following Discovery gaining a $43 billion…

cord cutting, Digital TV Research, OTT services, Parks Associates, premium OTT services, smart TV

Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022 

Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…