Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow
Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…
HBO Max, Discovery+ Merger To Bring Combined Service Platform
The HBO Max and Discovery+ premium streaming services are to be combined into a high-value direct-to-consumer experience following the completion of Discovery’s $43 billion merger with AT&T’s WarnerMedia. Subscription streaming video platforms HBO Max and Discovery+ will be combined following Discovery gaining a $43 billion…
`The Walking Dead’ To Live On In New `Isle Of The Dead’ Series
The Walking Dead fans can rest in the comfort that there will be life after the death of the popular post-apocalyptic series. AMC Networks announced that it has greenlit a new incarnation of the mega-popular zombie series starring popular apparently surviving characters, Negan and Maggie,…
Samsung TV Plus Gets New T2 Free Ad-Supported Tennis Channel
Samsung’s ad-supported streaming platform, Samsung TV Plus has teamed up with the Tennis Channel to launch a new free television channel in the U.S. called T2, bringing live high-level professional tennis coverage. T2 will be Samsung’s first free ad-supported TV (FAST) channel offered to the…
Disney+ To Add A Lower-Cost Ad-Supported Subscription Tier This Year
Premium streaming channel Disney+ confirmed the long speculation that it would be expanding its consumer offering with an ad-supported subscription tier. The company revealed the plan to add a lower-cost ad-supported tier will begin in the United States later this year, before rolling out to…
RT America To Cease Operations In Wake Of Crisis In Ukraine
Faced with cascading removals of Russian Today channels from distribution services and platforms around the world in the wake of the crisis in Ukraine, RT America, the U.S.-facing news/opinion channel backed with Russian-government funding, announced it will cease operations and lay off staff in coming…
Survey: Majority Of U.S. Viewers Prefer Streaming To Traditional Pay-TV
More U.S. consumers are now streaming their TV programs and movies than watching them via traditional pay-TV services, like cable and satellite TV, according to a Harris Poll survey conducted on behalf of TransUnion. The survey, conducted from more than 1,800 U.S. TV viewers between…
Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022
Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…
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