JustWatch: HBO Max Made Big Market Share Strides With U.S. Viewers In Q1
Netflix, Prime Video, HBO Max and Disney+ were the big four market share winners among U.S. subscription video on demand (SVoD) streaming services for the first quarter of 2022, but HBO Max gained the most with U.S. users of the JustWatch content search service. Netflix…
Parks Associates: Amazon Prime Video Hit 45% U.S. Penetration Rate In Q3-2021
The Amazon Prime Video service subscriber penetration rate hit 45% of connected U.S. homes to remain among the top three premium streaming services as of the third quarter of 2021, according to research firm Parks Associates. The Park Associates Video Services Dashboard said 77.3 million…
`Coda’, `Moon Knight’ Top JustWatch Streaming Charts, March 28-April 3
Coda (Apple TV+HBO Max, Hulu or Spectrum TV), Death on the Nile (HBO Max and Hulu) and Spider-Man: No Way Home (Prime Video, iTunes, YouTube TV, Google Play TV and Vudu), represented the top three movies streamed or searched for most in the United States…
Survey: NextGen TV Ads Resonating With U.S. Consumers Hungry For More OTA
Advertising for the new over-the-air (OTA) and over-the-top (OTT) ATSC 3.0 NextGen TV hybrid broadcasting system resonated well with consumers over the holidays, according research conducted by Magid. The marketing campaign, which debuted on local television stations in 17 major U.S. markets over the holidays,…
Netflix Tests Methods Of Surcharge Implementation For Subscription Sharers
Netflix revealed this week that its is testing in certain Latin American countries a method of dealing with password sharing on the subscription video on demand service, including a new means of handing sharing surcharges. The move comes as the next steps in the streaming…
Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow
Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…
HBO Max, Discovery+ Merger To Bring Combined Service Platform
The HBO Max and Discovery+ premium streaming services are to be combined into a high-value direct-to-consumer experience following the completion of Discovery’s $43 billion merger with AT&T’s WarnerMedia. Subscription streaming video platforms HBO Max and Discovery+ will be combined following Discovery gaining a $43 billion…
`The Walking Dead’ To Live On In New `Isle Of The Dead’ Series
The Walking Dead fans can rest in the comfort that there will be life after the death of the popular post-apocalyptic series. AMC Networks announced that it has greenlit a new incarnation of the mega-popular zombie series starring popular apparently surviving characters, Negan and Maggie,…
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