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Hub Entertainment Research, live OTT streaming services, market research, OTT services, premium OTT services, SVOD

Hub Study: U.S. Viewers Increasingly Opt For Streaming Services First

TV viewers in the United States are increasingly likely to go straight to a streaming service when they first turn on their television sets, according to the September “Decoding the Default” study from Hub Entertainment Research. From a year a ago, the number of U.S….

Live OTT services, market research, OTT services, Parks Associates, premium OTT services, smart TV, Uncategorized...

Parks Associates: Younger Generations Are More Volatile OTT Subscribers

The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…