Nielsen: Streaming Was Up In June With Younger Viewers Home From School
Streaming accounted for a record high 37.7% share of overall TV viewing in U.S. households for the month of June, according to the latest report from media measurement company Nielsen. Comparatively, Nielsen’s “The Guage” viewership tracker found cable content viewing accounted for 30.6% of TV…
Ratings Analyst Nielsen Headed Toward Acquisition By Private Equity Group
Decades old TV ratings giant Nielsen is poised for purchase by private equity consortium Evergreen Coast Capital Corporation and Brookfield Business Partners for $16 billion. The buyer represents a consortium of venture capital firms led by Elliott Management and Brookfield Asset Management, which is to…
Nielsen: U.S. TV Homes Top 120.6 Million For 2019-20
There are 120.6 million TV households in the United States for the upcoming 2019-2020 season, according to final estimates recently released by media measurement firm Nielsen. The firm’s National Television Household Universe Estimates indicated a small bump up in the number of homes with televisions…
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