Pluto TV Realigns Channels, Genres While Improving Navigation For Users
Ad-supported free live streaming service Pluto TV this week reorganized its U.S. channel offering, adding new categories, channels and programming. The revamped lineup was said to be intended to deliver greater ease of navigation to users and more programming based on popular themes and genres…
JustWatch: Netflix Lost 2% U.S. Market Share In First Half As Competitors Advanced
According to streaming recommendations service JustWatch’s second quarter 2022 user streaming data for the United States, Netflix’ leading share of the premium OTT SVoD market lost ground over the first six months with competitors led by Amazon Prime hot on its heels. Following the release…
Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Study: 87% Of U.S. Households Now Have At Least One Streaming Device
Some 87% of U.S. TV households have at least one internet-connected TV device, up from 80% in 2020, according to new study from the Leichtman Research Group (LRG). The findings from the LRG’s 19th Annual Connected TV 2022 study (based on a survey of 1,902…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
YouTube TV Adds 5 Channels To Lineup
YouTube TV, the popular live streaming service, announced Wednesday that it has added The Weather Channel, G4TV, Comedy.TV, JusticeCentral.TV and Recipe.TV to its expanding channel lineup. All five new channels are part of the cable-alternative service’s monthly assortment and available at no extra charge. YouTube…
Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow
Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…
Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021
The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…
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