NFL Sunday Ticket To Come To YouTube TV, YouTube Primetime Channels In 2023
The end of an era for DirecTV and the National Football League was made official Wednesday with the announcement that Google has won the right to exclusively distribute the NFL Sunday Ticket out-of-market pro football games package via its YouTube TV and YouTube Primetime Channels…
Hub Study: FAST TV Options Trending Hot As Inflation Digs Into Consumer Wallets
Free and/or lower cost ad-supported TV streaming is trending heavier as inflation continues to pinch consumer wallets, according to a new study from streaming media analytics firm Hub Entertainment. Hub’s Q4 2022 “TV Advertising: Fact vs. Fiction” study pointed to the emergence of new free…
Netflix To Present First Live Streamed Comedy Special With Chris Rock
Netflix is planning to become the first subscription video on demand (SVoD) OTT service to present a live global comedy streaming event, with a special performance featuring comedian Chris Rock. The landmark live video stream, which will be presented “early in 2023,” according to a…
Pluto TV Realigns Channels, Genres While Improving Navigation For Users
Ad-supported free live streaming service Pluto TV this week reorganized its U.S. channel offering, adding new categories, channels and programming. The revamped lineup was said to be intended to deliver greater ease of navigation to users and more programming based on popular themes and genres…
JustWatch: Netflix Lost 2% U.S. Market Share In First Half As Competitors Advanced
According to streaming recommendations service JustWatch’s second quarter 2022 user streaming data for the United States, Netflix’ leading share of the premium OTT SVoD market lost ground over the first six months with competitors led by Amazon Prime hot on its heels. Following the release…
Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Study: 87% Of U.S. Households Now Have At Least One Streaming Device
Some 87% of U.S. TV households have at least one internet-connected TV device, up from 80% in 2020, according to new study from the Leichtman Research Group (LRG). The findings from the LRG’s 19th Annual Connected TV 2022 study (based on a survey of 1,902…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
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