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JustWatch, live OTT streaming services, market research, OTT services, premium OTT services, Streaming Services

JustWatch: Netflix Lost 2% U.S. Market Share In First Half As Competitors Advanced

According to streaming recommendations service JustWatch’s second quarter 2022 user streaming data for the United States, Netflix’ leading share of the premium OTT SVoD market lost ground over the first six months with competitors led by Amazon Prime hot on its heels. Following the release…

live OTT streaming services, market research, OTT services, Parks Associates, pay-TV, Pay-TV Households, premium OTT services, ...

Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead

Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…

Hub Entertainment Research, live OTT streaming services, market research, OTT services, premium OTT services, Uncategorized

Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow

Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…

cable MSOs, Cable TV, Leichtman Research Group, live OTT streaming services, market research, pay-TV, Pay-TV Households, ...

Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021

The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…