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AVOD, FAST streaming services, Hub Entertainment Research, Live OTT services, live OTT streaming services, OTT services

Hub Study: FAST TV Options Trending Hot As Inflation Digs Into Consumer Wallets 

Free and/or lower cost ad-supported TV streaming is trending heavier as inflation continues to pinch consumer wallets, according to a new study from streaming media analytics firm Hub Entertainment. Hub’s Q4 2022 “TV Advertising: Fact vs. Fiction” study pointed to the emergence of new free…

Live OTT services, live OTT streaming services, Netflix, OTT services, premium OTT services, SVOD

Netflix To Present First Live Streamed Comedy Special With Chris Rock 

Netflix is planning to become the first subscription video on demand (SVoD) OTT service to present a live global comedy streaming event, with a special performance featuring comedian Chris Rock. The landmark live video stream, which will be presented “early in 2023,” according to a…

JustWatch, live OTT streaming services, market research, OTT services, premium OTT services, Streaming Services

JustWatch: Netflix Lost 2% U.S. Market Share In First Half As Competitors Advanced 

According to streaming recommendations service JustWatch’s second quarter 2022 user streaming data for the United States, Netflix’ leading share of the premium OTT SVoD market lost ground over the first six months with competitors led by Amazon Prime hot on its heels. Following the release…

live OTT streaming services, market research, OTT services, Parks Associates, pay-TV, Pay-TV Households, premium OTT services, ...

Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead 

Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…