Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
YouTube TV Adds 5 Channels To Lineup
YouTube TV, the popular live streaming service, announced Wednesday that it has added The Weather Channel, G4TV, Comedy.TV, JusticeCentral.TV and Recipe.TV to its expanding channel lineup. All five new channels are part of the cable-alternative service’s monthly assortment and available at no extra charge. YouTube…
Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow
Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…
Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021
The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…
Cinedigm Brings 9 Free, AVOD Channels To LG WebOS Smart TVs
Streaming programming distributor Cinedigm announced Wednesday that it has added 9 free, ad-supported networks to LG webOS Smart TVs. “Smart TVs have transformed the way viewers consume content with connected TVs becoming the dominant viewing medium for hundreds of millions of viewers,” announced Jennifer Soltesz,…
Hub Study: U.S. Viewers Increasingly Opt For Streaming Services First
TV viewers in the United States are increasingly likely to go straight to a streaming service when they first turn on their television sets, according to the September “Decoding the Default” study from Hub Entertainment Research. From a year a ago, the number of U.S….
Roku Survey Finds Streaming Passed A Tipping Point In The U.S.
In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…
FuboTV Continues To Expand Online Sports Wagering In 2 More States
Sports-centric live OTT TV streaming service fuboTV’s Fubo Gaming subsidiary this week announced that it had expanded its online wagering plans by adding arrangements with its fifth and sixth sportsbooks, this time in states of Arizona and Iowa, respectively. Earlier this week the company announced…
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