Fubo Streamlines Brand Name To Kick Off National Ad Campaign
Sports-centric live over the top (OTT) multi-channel pay-TV streaming service Fubo TV has streamlined its name to just “fubo,” as part of a national ad campaign for the OTT streaming service. Fubo’s nationwide ad campaign will star sports celebrities Kevin Garnett, an NBA Hall of…
YouTube TV Gets Fee Hike To $72.99 Per Month
The allure of cutting the cable cord to save money may be losing its luster for some folks very soon. Google’s YouTube confirmed speculative reports this week that its YouTube TV live OTT cable-channel streaming platform is getting a significant price hike to $72.99 per…
Promo Brings Free Month Of Vidgo TV Service To Sony Smart TV Owners
Sony and Internet-delivered sports-centric live TV streaming service Vidgo introduced a new deal Wednesday to help Sony smart TV owners get to know and subscribe to the streamer’s premium live and on-demand streaming service. Under the deal, Vidgo is offering Sony smart TV users across…
Price Hikes Planned For Paramount+ Streaming Services
Get ready, Star Trek fans. In its Q4-2022 earning report this week, Paramount Global’s CEO Bob Bakish said the company plans to raise subscription prices on Paramount+ streaming tiers that now are combined with bundled options for the Showtime service. The current price for the…
Roku Grew Active Accounts In 2022’s Difficult Economic Conditions
Despite a difficult macro economic environment, causing a virtually flat gross profit performance for the year, streaming TV resource Roku managed to significantly increase its active accounts and total revenue during 2022, the company reported this week. In its Q4-2022 financial statements, Roku emphasized that…
Samba TV: Linear TV Viewership Dropped Under 50% Of U.S. Homes In 2H-2022
Multi-screen data analytics firm Samba TV this week released findings from a second-half 2022 U.S. video viewership report that showed a marked reduction in traditional linear TV. The report indicated that for the first time in the study’s history fewer than half of Americans are…
LG Adds New Original Cooking Shows From Majordomo TV To LG Channels FAST Service
LG Electronics announced Tuesday a deal with Majordomo Media on a multi-year partnership to produce original programming exclusive to LG’s free ad-supported streaming (FAST) service, LG Channels. LG Channels is a free streaming channels TV service available exclusively on LG’s premium webOS smart TV lineup….
Hub Study: FAST TV Options Trending Hot As Inflation Digs Into Consumer Wallets
Free and/or lower cost ad-supported TV streaming is trending heavier as inflation continues to pinch consumer wallets, according to a new study from streaming media analytics firm Hub Entertainment. Hub’s Q4 2022 “TV Advertising: Fact vs. Fiction” study pointed to the emergence of new free…
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