Report: 71% Of Live OTT Viewers Are 18-44
Live over-the-top (OTT) streaming TV services are still enjoyed mostly by the young. Young U.S. adults, aged 18-44 now account for 71% of subscribers to one of the live streaming vMVPD pay-TV services such as Sling TV, DirecTV NOW, Hulu with Live TV, YouTube TV,…
Study: Cord Cutting Impacted Satellite TV Services
The impact of over-the-top television services (or IPTV) continues to impact subscriptions to traditional multichannel television services, like cable and direct-to-home (DTH) satellite, according to a global multichannel market study released by Kagan. The market research firm’s recent global multichannel market report showed that IPTV…
Parks: Smart TV Penetration Changing Business Models
The growing popularity of internet-based skinny bundle live TV services, enabled by swelling penetration of smart TV and streaming device ownership in the United States, is gradually taking its toll on traditional subscription-based television viewership. Just last week, AT&T Communications CEO John Donovan declared that…
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