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cord cutting, Digital TV Research, OTT services, Parks Associates, premium OTT services, smart TV

Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022

Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…

COVID-19, Digital TV Research, market research, Parks Associates, Smart Speakers, smart TV

Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID

Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…