Study: Global OTT Revenue To Reach $235B In 2028
Global over-the-top (OTT) streaming TV revenue from movies and series episodes are forecast to grow by $81 billion to $235 billion in 2028, according to a study announced by Digital TV Research. The report sees the OTT industry revenues rising by $17 billion this year…
CTA: Nearly 200M U.S. Adults Plan To Give Consumer Tech This Holiday Season
Attention holiday shoppers, you might want to get an early start on your tech-gift purchases if the results of the new Consumer Technology Association’s holiday shoppers survey are accurate. A record 199 million U.S. adults plan to purchase tech items this holiday season, with headphones/earbuds,…
Reports: SVoD Subscriptions To Rise Along With Viewer Defections
Subscription video on demand (SVoD) serivce subscriptions are expected to continue to rise according to a study released by Digital TV Research, but Hub Entertainment warns competition will grow more fierce as month to month subscriber churn ratchets up the pressure. According to Digital TV…
Omdia: Samsung, LG Topped Global TV Market Share Rankings In 2021
Samsung finished 2021 the top TV market share leader in world for revenue and unit share for the 16th consecutive year, according to Omdia data released Sunday. The market research firm’s data, which was reported Pulse Korea and others, showed Samsung with 29.5% share of…
Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022
Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…
Analyst: U.S. Traditional Pay-TV Homes To Fall Below 50% By 2026
Traditional pay-TV penetration in the United States is forecast to drop below 50% of households by 2026, according to a new study by Digital TV Research. For comparison, subscriptions for pay-TV services (cable, direct-to-home satellite, etc.) peaked in 2010 at 91% of U.S. homes and…
Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID
Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…
114M New U.S. SVOD Subscriptions Predicted Through 2025
If you think your favorite OTT subscription video on demand (SVOD) app has been buffering too much lately or frequently down-rezing that quality 4K Ultra HD/HDR video you might be paying extra for — Just wait. A report issued this week by U.K.-based Digital TV…
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