CTA: 2021 U.S. TV Sales To Decline In Units But Grow In Revenue
The Consumer Technology Association (CTA) has released its mid-year industry forecasts study predicting retail sales revenue for the U.S. tech industry will reach a record-breaking $487 billion by the end of the year, reflecting a 7.5% jump from a year ago. The forecast is expecting…
Study: Viewers Will Wait For A TV Series To Be Streamed
In another sign that America’s traditional TV viewing patterns are changing in the over-the-top (OTT) age, a recent consumer study reported in a blog on the ItsWorthMore web site, said that most viewers today don’t mind waiting for a favorite television show to come to…
Roku, Innovid Reveal Cross-Screen Analytics Effort
Roku is expanding its data analytics technologies to get a deeper understanding of advertising effectiveness across over-the-top (OTT) streaming and linear TV viewing. Having recently unveiled its new streaming media player lineup, updated streaming OS and enhanced interface for The Roku Channel, which consists partially…
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