Hub: Default Streaming Service Status Is More Important Than Subscribers Alone
Consumers now use an average of 7.4 sources to satisfy their viewing needs, making the first program source they access when turn on the TV critically important, according to Hub Entertainment Research’s latest 2022 Best Bundle study. With so much stacking of programming options, Hub…
JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Falling Output and Pricing On LCD TV Panels Could Impact The Peak TV Shopping Season
In another ominous sign for global TV industry supply, both demand and prices for TV-sized LCD panels continue to fall at the same time, recent reports from two display market analysts revealed. Display industry market analysts TrendForce and Omdia each issued potentially troubling LCD TV…
CTA: 2021 U.S. TV Sales To Decline In Units But Grow In Revenue
The Consumer Technology Association (CTA) has released its mid-year industry forecasts study predicting retail sales revenue for the U.S. tech industry will reach a record-breaking $487 billion by the end of the year, reflecting a 7.5% jump from a year ago. The forecast is expecting…
Study: Viewers Will Wait For A TV Series To Be Streamed
In another sign that America’s traditional TV viewing patterns are changing in the over-the-top (OTT) age, a recent consumer study reported in a blog on the ItsWorthMore web site, said that most viewers today don’t mind waiting for a favorite television show to come to…
Roku, Innovid Reveal Cross-Screen Analytics Effort
Roku is expanding its data analytics technologies to get a deeper understanding of advertising effectiveness across over-the-top (OTT) streaming and linear TV viewing. Having recently unveiled its new streaming media player lineup, updated streaming OS and enhanced interface for The Roku Channel, which consists partially…
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