Study: Viewers Will Wait For A TV Series To Be Streamed
In another sign that America’s traditional TV viewing patterns are changing in the over-the-top (OTT) age, a recent consumer study reported in a blog on the ItsWorthMore web site, said that most viewers today don’t mind waiting for a favorite television show to come to…
Roku, Innovid Reveal Cross-Screen Analytics Effort
Roku is expanding its data analytics technologies to get a deeper understanding of advertising effectiveness across over-the-top (OTT) streaming and linear TV viewing. Having recently unveiled its new streaming media player lineup, updated streaming OS and enhanced interface for The Roku Channel, which consists partially…
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