Study: U.S. Consumers Showing Fatigue With OTT Service Options
As the popularity of over-the-top streaming TV has risen during the pandemic, so has the level of fatigue U.S. consumers are starting feel with the fragmentation of having to finding and viewing content across multiple access-restricted content services. That was the conclusion of a new…
Survey: OTA TV Antennas Gaining In Use, Awareness
As the rollout of the country’s newest over-the-air broadcast TV platform continues to gain momentum, more and more U.S. TV watchers are re-kindling their interest in added antennas. A recently released survey from Horowitz Research, reveals that as broadcasters around the country begin to throw…
Consumer Studies Point To A Streamy Holiday Season
With the holidays fast approaching and Amazon Prime Day just ahead, Roku this week released findings from its 2020 Holiday Consumer Shopping study shedding a little light on the zeitgeist of U.S. consumers preparing for the biggest shopping period of the year during this unprecedented…
Pay-TV’s Top 10 Watched More Subscribers Bolt In Q2
After losing 1.52 million more subscribers in the second quarter of 2020, the top 10 U.S. pay-TV service providers now collectively serve 73.14 million television customers covering 60% of U.S. homes, The update comes by way of the informitv Multiscreen Index as reported this week…
Roku: Return Of Live Sports Unlikely To Help Pay-TV Much
Roku, a leading supplier of streaming video devices and services, released Tuesday the findings of a cord cutting survey it commissioned of U.S. consumers during the COVID-19 pandemic showing traditional pay-TV services are unlikely to see many cord cutters returning as live sporting events resume….
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