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Cable TV, consumer survey, cord cutting, Live OTT services, OTT services, premium OTT services, Satellite TV...

Samba TV: Linear TV Viewership Dropped Under 50% Of U.S. Homes In 2H-2022 

Multi-screen data analytics firm Samba TV this week released findings from a second-half 2022 U.S. video viewership report that showed a marked reduction in traditional linear TV. The report indicated that for the first time in the study’s history fewer than half of Americans are…

ACSI, Apple, consumer survey, LG, market research, Samsung, television manufacturing, ...

America’s Satisfaction With Televisions Ranks Atop Major Product Categories 

Customer satisfaction with television sets rated a score of 80 out of 100, topping household appliances, laptops and tablets by 1 point in the newly released American Customer Satisfaction Index (ASCI) 2021-2022 report. As a measurable category, television sets made their debut in the report…

consumer survey, CTA, Holiday Promotions, Holiday Tech Spending

CTA Study: Holiday Tech Spending To Grow 0.5% To $142.5 Billion 

The Consumer Technology Association (CTA) forecasts consumer spending on tech products and services to reach $142.5 billion during the 2021 holiday shopping season (October-December), up 0.5% from the 2020 period. The prediction was part of the association’s 28th Annual Consumer Technology Holiday Purchase Patterns report,…

consumer survey, cord cutting, live OTT streaming services, Roku, Roku TV, streaming media players, Streaming Services, ...

Roku Survey Finds Streaming Passed A Tipping Point In The U.S. 

In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…