Study: 87% Of U.S. Households Now Have At Least One Streaming Device
Some 87% of U.S. TV households have at least one internet-connected TV device, up from 80% in 2020, according to new study from the Leichtman Research Group (LRG). The findings from the LRG’s 19th Annual Connected TV 2022 study (based on a survey of 1,902…
Hisense’s ‘BS’ TV Campaign To Target Value Above Brand Purpose
Despite promotional campaigns by TV makers hyping fashion, design and brand purpose in their product messaging, U.S. consumers continue to rank value (40%), specific features (35%) and quality (32%) as their top considerations when purchasing a television. That was what TV manufacturer Hisense USA said…
CTA Study: Holiday Tech Spending To Grow 0.5% To $142.5 Billion
The Consumer Technology Association (CTA) forecasts consumer spending on tech products and services to reach $142.5 billion during the 2021 holiday shopping season (October-December), up 0.5% from the 2020 period. The prediction was part of the association’s 28th Annual Consumer Technology Holiday Purchase Patterns report,…
Roku Survey Finds Streaming Passed A Tipping Point In The U.S.
In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…
Study: U.S. Consumers Showing Fatigue With OTT Service Options
As the popularity of over-the-top streaming TV has risen during the pandemic, so has the level of fatigue U.S. consumers are starting feel with the fragmentation of having to finding and viewing content across multiple access-restricted content services. That was the conclusion of a new…
Survey: OTA TV Antennas Gaining In Use, Awareness
As the rollout of the country’s newest over-the-air broadcast TV platform continues to gain momentum, more and more U.S. TV watchers are re-kindling their interest in added antennas. A recently released survey from Horowitz Research, reveals that as broadcasters around the country begin to throw…
Consumer Studies Point To A Streamy Holiday Season
With the holidays fast approaching and Amazon Prime Day just ahead, Roku this week released findings from its 2020 Holiday Consumer Shopping study shedding a little light on the zeitgeist of U.S. consumers preparing for the biggest shopping period of the year during this unprecedented…
Pay-TV’s Top 10 Watched More Subscribers Bolt In Q2
After losing 1.52 million more subscribers in the second quarter of 2020, the top 10 U.S. pay-TV service providers now collectively serve 73.14 million television customers covering 60% of U.S. homes, The update comes by way of the informitv Multiscreen Index as reported this week…
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