Samba TV: Linear TV Viewership Dropped Under 50% Of U.S. Homes In 2H-2022
Multi-screen data analytics firm Samba TV this week released findings from a second-half 2022 U.S. video viewership report that showed a marked reduction in traditional linear TV. The report indicated that for the first time in the study’s history fewer than half of Americans are…
America’s Satisfaction With Televisions Ranks Atop Major Product Categories
Customer satisfaction with television sets rated a score of 80 out of 100, topping household appliances, laptops and tablets by 1 point in the newly released American Customer Satisfaction Index (ASCI) 2021-2022 report. As a measurable category, television sets made their debut in the report…
Hub Research: 74% Of U.S. Homes Now Have A Smart TV
Some 62% of U.S. TV homes use their smart TV to stream video, up from 47% two years ago, according to a recent survey of 2,526 U.S. consumers from Hub Entertainment Research. In its report on “The Evolution of the TV Set 2022,” Hub Entertainment…
Study: 87% Of U.S. Households Now Have At Least One Streaming Device
Some 87% of U.S. TV households have at least one internet-connected TV device, up from 80% in 2020, according to new study from the Leichtman Research Group (LRG). The findings from the LRG’s 19th Annual Connected TV 2022 study (based on a survey of 1,902…
Hisense’s ‘BS’ TV Campaign To Target Value Above Brand Purpose
Despite promotional campaigns by TV makers hyping fashion, design and brand purpose in their product messaging, U.S. consumers continue to rank value (40%), specific features (35%) and quality (32%) as their top considerations when purchasing a television. That was what TV manufacturer Hisense USA said…
CTA Study: Holiday Tech Spending To Grow 0.5% To $142.5 Billion
The Consumer Technology Association (CTA) forecasts consumer spending on tech products and services to reach $142.5 billion during the 2021 holiday shopping season (October-December), up 0.5% from the 2020 period. The prediction was part of the association’s 28th Annual Consumer Technology Holiday Purchase Patterns report,…
Roku Survey Finds Streaming Passed A Tipping Point In The U.S.
In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…
Study: U.S. Consumers Showing Fatigue With OTT Service Options
As the popularity of over-the-top streaming TV has risen during the pandemic, so has the level of fatigue U.S. consumers are starting feel with the fragmentation of having to finding and viewing content across multiple access-restricted content services. That was the conclusion of a new…
Stay connected