Survey: OTA TV Antennas Gaining In Use, Awareness
As the rollout of the country’s newest over-the-air broadcast TV platform continues to gain momentum, more and more U.S. TV watchers are re-kindling their interest in added antennas. A recently released survey from Horowitz Research, reveals that as broadcasters around the country begin to throw…
Consumer Studies Point To A Streamy Holiday Season
With the holidays fast approaching and Amazon Prime Day just ahead, Roku this week released findings from its 2020 Holiday Consumer Shopping study shedding a little light on the zeitgeist of U.S. consumers preparing for the biggest shopping period of the year during this unprecedented…
Pay-TV’s Top 10 Watched More Subscribers Bolt In Q2
After losing 1.52 million more subscribers in the second quarter of 2020, the top 10 U.S. pay-TV service providers now collectively serve 73.14 million television customers covering 60% of U.S. homes, The update comes by way of the informitv Multiscreen Index as reported this week…
Roku: Return Of Live Sports Unlikely To Help Pay-TV Much
Roku, a leading supplier of streaming video devices and services, released Tuesday the findings of a cord cutting survey it commissioned of U.S. consumers during the COVID-19 pandemic showing traditional pay-TV services are unlikely to see many cord cutters returning as live sporting events resume….
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