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cable MSOs, Cable TV, cord cutting, Leichtman Research Group, live OTT streaming services, pay-TV, Pay-TV Households, ...

Study: 5.9M U.S. Subscribers Dropped Traditional Pay-TV Services In 2022 

So called cable-cutting induced subscriber churn continued to wreck havoc on the U.S. subscriber base of traditional pay-TV operators in 2022, according to a recently released study of publicly reporting service providers. Some of the largest regularly reporting U.S. multi-channel-video pay TV providers lost some…

Cable TV, consumer survey, cord cutting, Live OTT services, OTT services, premium OTT services, Satellite TV...

Samba TV: Linear TV Viewership Dropped Under 50% Of U.S. Homes In 2H-2022 

Multi-screen data analytics firm Samba TV this week released findings from a second-half 2022 U.S. video viewership report that showed a marked reduction in traditional linear TV. The report indicated that for the first time in the study’s history fewer than half of Americans are…

cable MSOs, Cable TV, Leichtman Research Group, live OTT streaming services, market research, pay-TV, Pay-TV Households, ...

Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021 

The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…