JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Netflix, Microsoft To Partner On Lower Cost Ad-Supported Service Tier
Netflix is partnering with Microsoft on a new ad-supported subscription plan, the streaming service revealed in a blog posting Wednesday. “In April, we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard…
Pluto TV Realigns Channels, Genres While Improving Navigation For Users
Ad-supported free live streaming service Pluto TV this week reorganized its U.S. channel offering, adding new categories, channels and programming. The revamped lineup was said to be intended to deliver greater ease of navigation to users and more programming based on popular themes and genres…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
Netflix’ Hastings Mulls Offering Lower Priced Tier As Sub Count Drops
Neflix CEO Reed Hastings made some interesting disclosures Tuesday in the company’s Q1 financial reporting, including a loss of 200,000 net subscribers, addressed by some moves to support profitability. With the Q1 subscriber drop-off, the company said its current worldwide subscriber count now stands at…
Disney+ To Add A Lower-Cost Ad-Supported Subscription Tier This Year
Premium streaming channel Disney+ confirmed the long speculation that it would be expanding its consumer offering with an ad-supported subscription tier. The company revealed the plan to add a lower-cost ad-supported tier will begin in the United States later this year, before rolling out to…
The Roku Channel Adds Its First Original Adult Animated Comedy
Roku announced Thursday that it will soon premiere its first adult animated series as part of its original program offerings on the streaming media company’s ad-supported The Roku Channel. The series, called “Doomlands” is scheduled to make its debut on January 28th, and will draw…
The Roku Channel Kicks Off Holiday Hub Of Seasonal Content
Roku announced Wednesday that it is bringing to its ad-supported The Roku Channel special seasonal programming featuring thousands of movies and TV shows, live TV channels, and kids & family entertainment geared to the holidays. U.S. Roku Channel will be transformed into winter hub for…
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