Hisense’s ‘BS’ TV Campaign To Target Value Above Brand Purpose
Despite promotional campaigns by TV makers hyping fashion, design and brand purpose in their product messaging, U.S. consumers continue to rank value (40%), specific features (35%) and quality (32%) as their top considerations when purchasing a television. That was what TV manufacturer Hisense USA said…
Element Introduces World’s First Outdoor 4K Roku TV
Roku announced the introduction of the first Roku TV designed for outdoor use. The 55-inch outdoor Element Roku TV will soon be coming to Walmart.com at a $1,299.99 retail price. Roku said the 4K UHD LED-LCD TV set is ideal for movie nights and game-day…
4KUniverse Comes To Comcast Xfinity TV Subscribers
Comcast cable TV customers with a 4K or 8K UHD TV got some good news with world that the 4KUniverse channel is coming as a general entertainment streaming service to their service package. The 4K/HDR specialty channel is to launch across Comcast’s entertainment platforms later…
Samsung Is Now Shipping Many Of Its 2022 Premium OLED, Neo QLED, QLED TV Models
Samsung is now shipping many of its 2022 premium TV models including its flagship Neo QLED 8K Series, 4K Neo QLED TVs, The Frame and the year’s highlighted new-generation Samsung “Quantum HDR OLED” TVs. The standouts of the group are the much-anticipated Samsung S95B “Quantum…
PBS Broadcaster To Bring NextGen TV Channels To NYC Marketplace
The Public Broadcasting Service’s (PBS) The WNET Group, serving the Tri-State New York City area, announced Wednesday its plans to launch NextGen TV ATSC 3.0 over-the-air (OTA) services for the No. 1 U.S. market. The WNET Group is the largest PBS operation, with multiple channels…
TrendForce: Q4-2021 Global TV Shipments Forecast To Drop 10%
Global Q3-2021 TV unit shipments declined 14.7% from the same period in 2020, and are expected to drop further in Q4-2021 in most regions of the world as the lingering effects of supply chain disruptions continue into the Holidays, according to data recently issued by…
Hisense U6GR Series 4K Quantum Dot Roku TVs Hit Costco
Hisense announced Wednesday that its U6GR5 series 4K Hisense Roku TVs with the company’s ULED premium picture processing technologies are available now through Costco. The Hisense U6GR5 series 4K UHD LED-LCD TVs feature Quantum Dot color enhancement technology, 4K resolution with high dynamic range (HDR)…
LG Holiday Bundles Offer TONE Free Wireless Earbuds With Purchase
LG Electronics USA has just started offering two limited-time promotional bundles with certain LG TV models and LG audio products, in time for the holiday season. These promotions are valid at LG-authorized retailers and at LG.com now through Dec. 5, 2021. The offers include a…
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