B&W Bonds With 007 Movie Producers To Celebrate Iconic Movie Themes, Headphones
High-end British speaker brand Bowers & Wilkins has joined forces with the producers of James Bond movies to celebrate 60 years of the music from classic Bond films while promoting B&W’s new Px8 007 Edition headphones.
Through the celebration, the B&W is offering its new high-performance Px8 007 Edition headphones for a special $799 retail price from the Bowers & Wilkins website and 007Store.com.
The promotion will underscore the British legacies of the two brands by bringing attention to “the integral contribution that music has made to the story of 007.”
Bowers & Wilkins and the 007 film franchise have a common Bond through a 40-year relationship with Abbey Road Studios. The legendary studio made famous by the Beatles has long used B&W Nautilus speakers to monitor music productions, and most recently has been re-outfitted with B&W’s current flagship 800 Series loudspeakers.
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The advance sound reproduction of this studio monitor series has been used in the recording of numerous film scores, including Skyfall (2012) and Spectre (2015).
More recently, it was made part of the celebration of the 60th anniversary of the James Bond film franchise, for which Abbey Road Studios engineers used Bowers & Wilkins loudspeakers to create Bond 25, an album featuring all 25 iconic Bond themes with new arrangements recorded by the Royal Philharmonic Orchestra in Abbey Road Studio One.
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/ Wilson family. Danjaq is the U.S.-based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the U.K. based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising.
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By Greg Tarr
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