Breaking News-Panasonic To Continue Plasma TV Research and Development

April 12th, 2013 · 4 Comments · 3D HDTV, News, Plasma

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Reports were published this week claiming Panasonic is pulling out of plasma TV panel development and its 2013 will be the last panels they will design. This statement was not made at this Tuesday’s Panasonic press event we attended.  HD Guru reached out to Panasonic to confirm the story. A Panasonic executive just issued a response, stating Panasonic’s commitment to continue plasma research and development for its plasma HDTVs. Read the statement after the break.

“Reports that Panasonic will no longer develop and manufacture Plasma HDTVs are not correct.

“This week in New York City, Panasonic demonstrated the latest development of our gapless Plasma panel technology in our 2013 Smart VIERA ZT Series Plasma HDTV.  The technology incorporated into our ZT Series Studio Master Panel will be the basis for continued plasma display panel development and production.  While the Smart VIERA ZT Series introduces a new level of Plasma picture quality, we believe there is still room for further improvement and intend to continue to research ways to take our Plasma technology to even higher levels where it also has the potential to be applied in our other Plasma series in the future.  

“VIERA Plasma HDTVs continue to set the standard for picture quality and black level excellence and the ZT Series is another example of the continued ability of Plasma to evolve and continue to deliver a best-in-class HDTV.”

Henry Hauser, Vice President, Merchandising Group, Panasonic Consumer Marketing Company of North America


We are currently reviewing one of Panasonic’s 2013 plasma models and will be publishing the article very soon.


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4 Comments so far ↓

  • Sharok

    Here is the bottom line: Chinese are coming to kick the Japanese’ and Korean’s butt (price and quality) as they did to the Americans in the audio/video arena years ago. There is gonna be a price war going on between them in the US and the winner will be the Chinese.

  • gotherb

    Lies !

    It’s dead.

  • Xelsior

    Who are you more likely to believe? The Japanese press and Japanese executive at the New York press event, or a US marketing manager. US marketing is worried that if word gets out that plasma is being discontinued, people will abandon the technology even faster.

  • Henry John

    Great news! Panasonic really does make the best plasmas. Future plasmas will no doubt rival OLED and 4G for a lot less money…

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