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Reports were published this week claiming Panasonic is pulling out of plasma TV panel development and its 2013 will be the last panels they will design. This statement was not made at this Tuesday’s Panasonic press event we attended.  HD Guru reached out to Panasonic to confirm the story. A Panasonic executive just issued a response, stating Panasonic’s commitment to continue plasma research and development for its plasma HDTVs. Read the statement after the break.

“Reports that Panasonic will no longer develop and manufacture Plasma HDTVs are not correct.

“This week in New York City, Panasonic demonstrated the latest development of our gapless Plasma panel technology in our 2013 Smart VIERA ZT Series Plasma HDTV.  The technology incorporated into our ZT Series Studio Master Panel will be the basis for continued plasma display panel development and production.  While the Smart VIERA ZT Series introduces a new level of Plasma picture quality, we believe there is still room for further improvement and intend to continue to research ways to take our Plasma technology to even higher levels where it also has the potential to be applied in our other Plasma series in the future.  

“VIERA Plasma HDTVs continue to set the standard for picture quality and black level excellence and the ZT Series is another example of the continued ability of Plasma to evolve and continue to deliver a best-in-class HDTV.”

Henry Hauser, Vice President, Merchandising Group, Panasonic Consumer Marketing Company of North America


We are currently reviewing one of Panasonic’s 2013 plasma models and will be publishing the article very soon.


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