For those looking for a big-screen television with strong Danish contemporary cosmetic styling, room filling built-in dynamic sound, interactive wireless technology and can afford a pretty hefty price tag, Bang & Olufsen just launched the Beovision Harmony 77-inch 4K OLED TV just for you.

The Beovision Harmony, which is expected to carry a retail price of $20,846 when it hits B&O stores and integrators around the world in October, is said to be as adept at playing high quality music as at presenting immersive realistic pictures and surround sound.

But it’s the look and feel of the set that earns it the high-end distinction. The B&O Harmony offers a thin OLED screen positioned on a stand with the large screen seated close to the floor when in the off position. The piece is partially covered by two oak and aluminium fronts that house the advanced sound system.

The company said that when the Beovision Harmony is turned on, the two fronts fan out — like a butterfly opening its wings — and the screen rises to the proper viewing height (while seated). B&O said that when the set is turned off the “choreographed” sequence plays in reverse.

“With Beovision Harmony, we wanted to create a meaningful object for interior that reduces the visual presence of the TV and transforms it into something that people will develop an emotional attachment to”, stated John Mollanger, Bang & Olufsen’s executive VP of brands and markets, in annoucing the 4K OLED set.

The set has been desigend to “maximize acoustic performance of the three-channel, fully active DSP-based sound center,” B&O said in its launch announcement.

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B&O said the television uses an LG 77-inch 4K OLED screen comprised of “brighter, self-illuminating pixels and stunning color.”

B&O said the design of the television utilizes familar accents from past popular B&O products including the Capri series, introduced in 1959, which was built in teak. The 1964 Beovision Capri 611 FM SJ TV integrated both a TV and a radio into a single cabinet.

The Harmony speaker system will present streamed music in high fidelity sound from integrated music services including Tune-In and Deezer. Music can also be streamed directly from a smartphone via Apple Airplay 2, Chromecast built-in or Bluetooth. Beovision Harmony also comes with LG’s most recent webOS 4.5 smart TV platform, which allows access to additional music and video media services including Netflix, Amazon and YouTube.

Naturally, Beovision Harmony was designed to integrate seamlessly with other B&O multiroom products. The Beovision Harmony comes with a built-in 7.1 surround sound decoder, making it possible to connect up to eight Beolab speakers such as Beolab 18, Beolab 50 and Beolab 90 models.

Additionally, all sources can be controlled with the erognomically styled aluminum Beoremote One.

To underscore the advanced design, the Beovision Harmony was launched Monday during Milan Design Week as part of the exhibition’s “93 years of Magic: a dialogue between past and present.”

From the design standpoint, Bang & Olufsen said it worked closely with museums and collectors to curate an exhibition of products that match innovation with beautiful sound. The Beovision Harmony has a combined oak wood/aluminium front or a combined Grey Melange two-tone fabric/aluminium front and comes with two placement options: floor stand and wall bracket.

By Greg Tarr

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