Danish design-centric home theater brand Bang & Olufsen introduced Wednesday its high-performance Beosound Theatre soundbar system designed to integrate with its own TVs and those of other brands as well.

The modular-design of the Beosound Theatre — suggested retail price starting at $6,890 (fabric cover) and $7,990 (wood cover), available starting Oct. 1 — supports Dolby Atmos 3D surround sound with 800 total Watts of power, driving 12 speakers including up- and side-firing drivers to envelope listeners, and dual 6.5-inch woofers for bass.

The soundbar’s design was said to have been “inspired by the grace of sailboats,” and “continues the design philosophy of Bang & Olufsen’s much loved products, such as Beolab 8000, Beolab 18 and Beolab 28, which focused on making a heavy volume appear to balance on a pinpoint,” the company said. “..The Beosound Theatre’s “keel-like design makes it appear as if it is resting on an alluminum blade, floating in the air as one fluid form.”

Bang & Olufsen is unveiling the Beosound Theatre this week at IFA in Berlin, Germany. It will be on display at CEDIA Expo 2022 in Dallas, Texas, Sept. 29-Oct. 1.

A solid oak lamella cover matches B&O’s family of Beolab speakers, such as the Beolab 18, Beolab 28 and Beolab 50. The lamellas clip into place so they can be easily disassembled or replaced. A fabric version is designed to be a visually softer solution that will easily blend into any interior setting.

B&O Beosound Theatre soundbar system on wall mount

“Beosound Theatre completely redefines cinematic sound in the home,” the company said. “With its powerful sound, advanced technology platform and modular design, we bring the immersion of a multi-speaker setup into one soundbar that slots seamlessly with any screen,” stated Kristian Teär, B&O CEO. “With Beosound Theatre we unleash the full potential of the high-quality streaming services now available to customers and bring the magic of the cinematic experience into the home. At the same time, it is built to last for decades due to its modular design, which allows you to update, rather than replace, this beautiful soundbar.”

The modular design includes a wall bracket and tabletop stand “to seamlessly integrate with TVs from various brands by using B&O’s optional floor stand or wall-mount solutions.” The company said the soundbar is specially optimized for 55 to 77-inch LG OLED TVs that B&O also use as the base for its own TV models.

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“The Beosound Theatre interface bracket provides the possibility to dock almost any screen to the soundbar. This means that people don’t have to invest in a new TV or can simply choose what they believe is the best TV solution,” said Mads Kogsgaard Hansen, head of product circularity.

The interface bracket is motorized and forms a seamless connection between the stand and the TV screen. The bracket design allows hiding cable clutter to present the TV as one integrated design. The bracket also includes a compartment to fit smart TV boxes.

Allowing for system expansion over time, Beosound Theater can easily connect with classic B&O speakers. The system supports up to 16 external speakers and enables the soundbar to be converted to the center channel speaker in a 7.1.4-channel Dolby Atmos surround system supported by B&O’s True Image processing algorithm.

“You can buy Beosound Theatre as a soundbar and later add a pair of rear loudspeakers such as Beolab 28 in a triangular setup that delivers an incredible spatial sound performance, while continuing the overarching aim of minimal products, mess, and compromise in your space,” stated Jakob Dyreby, Senior Technology Specialist, B&O.

Built for longevity and versatility, B&O speakers dating back to 1986 will connect with the Beosound Theatre. The soundbar design matches up with some of the company’s most notable speakers including the Beolab 18, Beolab 28, and BeoLab 50, and the Beosound Theatre’s expandable aluminum wings will help the soundbar fit a range of TV screen size lengths as users upgrade their the visual elements of the system.

Other features include a new bass management system that enables connected B&O speakers to work together as a single unit for more natural sound integration. A new setup technology called Roomsense, enables calibrating the sound mix to room using an external microphone.

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By Greg Tarr

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