Bang & Olufsen (B&O) is using the IFA consumer technology show in Berlin, Germany this week to present the firstfruits of its previously announced collaboration on B&O branded 4K Ultra HD OLED TVs.

Called BeoVision Eclipse, the OLED TV was developed to combine the OLED panels and video expertise of LG with the advanced design aesthetics, premium audio fidelity and networking capabilities of the high-end Danish AV electronics manufacturer.

The new BeoVision Eclipse begins a series of products planned to come from the strategic partnership between the two companies, which was first announced in March 2016.

The BeoVision Eclipse includes two models in the 55- and 65-inch screen sizes. Both feature LG’s 4K Ultra HD OLED panels supporting Dolby Vision HDR, with deep black levels, a wide color gamut, wide off-axis viewing angles and thin panel designs.

For smart TV, B&O has elected to integrate LG’s webOS 3.5 operating system.

Read more about the B&O BeoVision Eclipse 4K Ultra HD OLED TV after the jump:

One of the more striking features of the new TV design is a large integrated soundbar with round alluminum silver grille face plate (or, alternatively, colored fabric) attached to the ultra-thin-screen TV bezel.

Called “the SoundCenter,” this 3-channel soundbar features output of 450 Watts of system amplification supporting a 1-inch tweeter, two 2.5-inch full-range drivers, and three 4-inch woofers.

For those interested in an authentic-sounding 7.1-channel surround sound experience, the BeoVision Eclipse sets will accept connection to a BeoLab 50 wireless speaker set-up, while converting the SoundCenter speakers into the system’s center channel.

The SoundCenter is designed to link wirelessly via AirPlay, Chromecast and Bluetooth for music streaming. It also includes a host of music apps for the most popular streaming music services including Spotify Connect, Deezer and TuneIn.

The BeoVision Eclipse TVs include an optional motorized swivel stand that matches the alluminum SoundCenter grille operated by the system remote control. The stand also can be programmed to automatically take a preferred viewing position when it is turned on.

The 55-inch BeoVison Eclipse will be priced at a $9,995 suggested retail, while the 65-inch model is expected to run $14,995. Both are expected to be available through B&O retail partners, starting in early November.

In addition to showing the TVs at IFA, both B&O and LG Electronics will be showing their latest wares at CEDIA 2017 in San Diego, Sept. 7th-9th.

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The companies said two teams of engineers worked closely together on the BeoVision Eclipse TV, starting with “a completely clean slate.”

“Consumers all over the world will immediately recognize LG’s unrivaled OLED and video processing technology inside this beautiful television crafted by Bang & Olufsen, a company with a strong heritage in design and sound,” stated Lee Sang-woo, LG Electronics Home Entertainment business strategy VP. “We are looking forward to further developing this relationship going forward.”

According to B&O, the collaboration with LG Electronics is the beginning of its new strategy to work through partnerships with other leading technology companies to expand its own technological capabilities and scale.

In this way, B&O said it plans to “focus on core capabilities within acoustics, design, and craftsmanship, while further optimizing the company’s supply chain, development, production, and service to improve the long-term profitability of the company.”

B&O sells products through its own branded boutique stores in the United States and around the world, as well as through specially selected custom electronics installers. Interested customers can cxperience the BeoVision Eclipse in select B&O stores now including: New York – Bang & Olufsen Madison Avenue, Beverly Hills- Bang & Olufsen Rodeo Drive, Colorado – Bang & Olufsen Castlerock, and Arizona – Bang & Olufsen Scottsdale.

The company has a long history of developed advanced AV products with striking contemporary design styling. Past works, like the company’s iconic turntables from the 70s, have been represented in the Museum of Modern Art in New York and other prestigious art venues.

“Bang & Olufsen and LG both share a long tradition of innovation and craftsmanship,” stated Stefan K. Persson, B&O executive VP. “The strategic partnership between the two companies demonstrates the mutual desire to continuously push the boundaries when it comes to merging world-class design and cutting-edge technology. The result of this collaboration, the BeoVision Eclipse, is a true example of that.”


By Greg Tarr


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