Cord-cutters with smart TVs or media streaming players are about to get a new news app and streaming channel for live and on-demand stories delivered with a business spin.

Beginning at 9 am EST tomorrow (November 9th), Bloomberg Media will launch its streaming news network, called Bloomberg Quicktake, through a smart device app featuring 10 weekly original series and four daily live news shows, accessible from a range of smart TVs, smart devices and streaming platforms.

The new app is said to be Bloomberg’s biggest investment to date, and addresses the rapidly growing movement of fiscally prudent U.S. consumers who have cut the cord on traditional cable and satellite TV services, where Bloomberg established its business news reputation.

Including a new rebranding and logo effort, the launch of the Bloomberg Quicktake streaming video app will also include a newly designed homepage on providing links to the live stream of the network and on-demand archives of planned original series.

The network will also be accessible to watch on Bloomberg mobile device app.

The network’s streaming TV app will launch globally at various times on major platforms including Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV, Bloomberg said. Viewers will have the option to view live breaking news coverage, deeper market-moving full finance features and top story highlights on demand.

The company called Bloomberg Quicktake “the future of business news” offering global stories delivered “through the lens of business.” Content will encompass documentary-style original series, anchor-led live news shows and breaking news.

The 24/7 streaming news network will launch with 10.5 hours of programming featuring 10 original series and four live daily news shows. Subject matter is to span business, technology, culture, society, personal finance, politics, climate, and the business of sports, food, travel, and entertainment, the company said.

The reporting will tap Bloomberg’s vast news assets including some 2,700 journalists in 120 countries, the company said. Michael Bloomberg is majority owner and co-founder of Bloomberg L.P. He also briefly ran in the most recent Democratic presidential primaries and has been a multi-term mayor of New York City as a Republican.

The media billionaire is both a “philanthropist” and a major political donor.

Interestingly, the Bloomberg Quicktake app is launching at a time when recent Bloomberg adversary, the current President Trump, is reportedly considering establishing his own news network after leaving office.

Bloomberg said American Express and AT&T Business have signed on as two of Quicktake’s largest launch sponsors. “The brands will be featured across the Bloomberg Quicktake network, select social platforms, and also through exclusive sponsorship of signature editorial franchises that are designed for streaming and social media,” the corporate media giant said.

As for device partners, Samsung smart TV owners will find Bloomberg Quicktake available on the tech company’s free ad-supported Samsung TV Plus platform on Channel 1021 starting November 18. Tubi, a division of FOX Entertainment, will carry Bloomberg Quicktake later this year. XUMO, the free live and on-demand streaming service, will also stream Bloomberg Quicktake in the coming weeks.

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The slate of original documentary-style series will begin to air at 9 pm EST offering 20-30 minute episodes followed by a post show providing extended interviews and a reporter’s notebook-style pre-taped interview with behind-the-scenes details, the company said.

Among the original series will be the following:

• Storylines: A signature documentary show that follows Bloomberg’s most exclusive journalism, including Businessweek’s biggest stories. It breaks down the most interesting business story of the week, and explains why it matters.

• The Breakdown: A deep dive into the companies that have made the most impact in business, critical moments in their rise or fall, and what makes their stories so fascinating. Season one dissects critical moments in modern business history including Hertz Rent-A-Car, Kodak and the National Rifle Association.

• CityLab Solutions: Bloomberg CityLab reports on the world’s cities, communities, and neighborhoods: how they work, the challenges they face, and the solutions they need. Find out how modern cities are solving some of the world’s most intractable problems from how Singapore became so green, how Tokyo plans for disaster and the homelessness in the age of Covid.

• Good Money: The series helps viewers prepare for a better future by demystifying the meaning of personal finance for the new era. In this season, Good Money will explore a range of topics from the ins and outs of daytrading to budgeting for your child’s future.

• System Shock: The story of how technology has upended the way business is done in almost every industry. Season one looks at the music industry, chronicling the history of the MP3, featuring interviews with music executives, artists and techies on how a tiny algorithm sparked a revolution that changed business, economics, and culture.

• Hello World Beyond: A series about entertaining characters from the underbelly of the technology industry. This will present a fresh look at the people disrupting the world with innovation.

• The Future of Work: An in-depth look at how the Covid-19 pandemic has transformed the workplace now and the future. This will provide both opinion and analysis, with a look at evolving office spaces to shifting work cultures, communication, and infrastructure across industries.

• Moonshot Conversations: A deep look into how science is solving complex problems. The first season explores major breakthroughs from scientists including plastic eating bacteria, asteroid hunting and oceanic exploration.

• Green: Coverage of critical climate news, providing high-tech solutions and data-driven opinions, presented as a mix of deep-dive features produced in collaboration with Bloomberg TV.

• Game Changers – New Economy Forum: Profiles of influential visionary industry disruptors. Season one will profile change makers as part of the Bloomberg New Economy Forum 2020, from Vietnam’s richest man with a plan to save a virus-stricken world to the first female mayor of Bogota.

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By Greg Tarr

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