Best Buy Responds To “3D Glasses Syncing Service”

March 23rd, 2010 · 24 Comments · 3D HDTV, Blu-ray Players, LED LCD Flat Panels

(March 23, 2010) We asked Best Buy’s media relations department last week why Best Buy’s Geek Squad offers a  fictional 3D glasses syncing service? (link to our original story). Below is the corporate response.

“I wanted to address any lingering confusion about the characterization of services support in the Best Buy Samsung 3DTV offer that was advertised in yesterday’s (March 21) insert.  We by no means intended to confuse our customers or offer fraudulent services.  The offer is new to our stores, and our own employees were trained on it just this past week.

Let me clarify the services that are included with this offer. Geek Squad will:

1.         Set up and connect your TV + up to 5 components (Blu Ray, Cable Box, Satellite Box, etc )

2.         Add your internet enabled Blu ray/Gaming Console or internet enabled TV  to your existing wireless network so you can access online content such as Netflix and Pandora.

3.         Make sure your 3D glasses work – some solutions we sell need TV settings adjusted so that 3D glasses are enabled – there are both 3D and non 3D settings for viewing

4.         Review and teach you how to use all of your new gear.

We have some customers who aren’t quite sure how the 3D glasses work, or that the glasses automatically sync with their new 3D TVs.  So we wanted to convey that they can depend on Geek Squad to answer their questions during installation and set-up. There is no additional charge for this – and the Geek Squad 3D installation and networking services are included in the total price of this offer.

You know we’re as enthusiastic about 3D as you are, and equally committed to help educate consumers about how to get the most from this home entertainment experience.”

Visit for the latest news and articles on 3D.

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24 Comments so far ↓

  • Rhythmeister

    @Fred the expression I think you’re trying to use is I COULDN’T care less, implying that you don’t give a semi-solid rectal release about something…

  • Eldra

    I love watching people comment on how Best Buy employees know nothing. If you’re an IT professional walking into any retail electronics store, and expect the kid working in sales to have anything more than an intermediate technical understanding, you’re a moron. If I were in the position of a blue shirt and had the chops and experience of a networking professional or electrical engineer you wouldn’t find me at a Best Buy. These places pay little more than minimum wage without commission, have poor opportunities for real advancement (without selling your soul to the commpany) and training is an afterthought in most cases. Furthermore, the blue shirts (and other SALESMEN found in most fields) are there to either help someone make an informed buying decision, or get those who have no idea what they’re purchasing to spend, spend, spend. Thus, I feel the fault is not on the Best Buy employee selling the services and solutions they offer, but on the customer for not informing themselves and doing their homework before they walk into the purchase. One does not need to be an expert in a particular field of technology to make a smart, reasonable buying decision.

  • Ted

    David is exactly right, I would simply add Best Buy needs to be boycotted until they do the right thing.

  • Jeff Gedgaud

    Typical Best Buy behavior and answer, I purchased a laptop there and when I bought the computer I was told by a salesman that I could get a new battery with the extended service plan whether I needed one or not. Just go in with battery and they will hand me a new one. Two years later just before service plan ended I tried this but was told I would have to send in my laptop with battery for testing in order to see if battery was bad. They lied to my face.

  • Donny

    Buy a computer or use an older computer get the new pci 3d card and connect it to your existing TV, LCD, or projector. The emitter and DVD player in your PC will do the same thing. DUH why waste money on a 3D LCD TV? oh yeah get the wireless bluetooth Logitech Dinovo keyboard with built in pad its rechargeble too!

  • Sammy

    The pany 3D at BB looks so much better than the sammy.

  • GadgetGuru

    Best LIES is what I’ve called their stores for years. Wish I had a dollar for every time I’ve asked one of those kids a tech question and received an absolutely wrong answer. As several people have posted already, anybody dumb enough to shop there deserves exacctly whaat they get. As far as the entire 3D, think back to BetaMax, vinyl records, casette tapes and even HD DVDs technologies when they first appeared. Until one version of the technology dominates the marketplace I wouldn’t buy any 3D TV or you might wind up 2 years from now with a $150 pair of 3D glasses that will be useless.

  • Keith

    To AC:
    “3DTVs have been available for years” …
    “the industry is very excited about 3d and wants to encourage the trend. Moviegoers, for their part, are equally excited about 3d”…

    Of course “the industry is very excited about” it: it’s a great gimmick to get people to fork over $15 for a ticket and hopefully spend another $25 on a 48oz bucket of soda and a 1/2 bushel of popcorn.

    “Moviegoers” excited about 3d? Well, maybe… I’ve seen three recent films in 3d. Two documentaries (one about undersea creatures, one about the space shuttle) and Avatar.

    For me, the problem is that directors and cinematographers don’t seem to understand 3d yet. I look at a scene, and want to see deeper into it to look at another character; I want to see what is going on back there, but the camera was focused on the main character. To make the best use of 3d, the whole of the scene needs to be shot with greater depth of field, so that it is *my* choice where to focus, not the director’s.

    So much for 3d in the cinema.

    As for 3d TV? I could *not* care less for that, in general. I try to watch a bit of TV once in a while, but it just seems to confirm every bit of misanthropy in me.

    “One wonders why you’d bother clicking on (much less commenting on) an article about an advancement in a technology that you don’t use in the first place…”

    Duh! This story on HDGuru is about *fraudulent misrepresentation of a good or service*! You have read it as a tech article, when it is a consumer law article.


  • Outlaw

    Does no one realize that the exact same service without the 3D set-up is the same price? You aren’t getting charged for a little embellishment. Maybe before you jump on the ‘hate’ train and start complaining about morons make sure you aren’t one yourself.

  • AC


    3DTVs have been available for years, long before Avatar, which I assume is the “one 3d movie [that] did well” to which you refer. Of course, there have in fact been dozens of 3d movies released recently, and the industry is very excited about 3d and wants to encourage the trend. Moviegoers, for their part, are equally excited about 3d, and one would presume that many of those folks would be interested in having a 3d display at home.

    One wonders why you’d bother clicking on (much less commenting on) an article about an advancement in a technology that you don’t use in the first place…

  • AC


    They didn’t mean “sync the TV to the 3d glasses” — they meant “turn on the 3D mode in the TV’s menu” so that it sends the sync signal out to the emitter. The glasses still sync to the TV.

  • DaveK

    Oh, FFS:

    >” Make sure your 3D glasses work – some solutions we sell need TV settings adjusted so that 3D glasses are enabled – there are both 3D and non 3D settings for viewing”

    So if you MEANT “sync the tv to the 3d glasses”, why didn’t you SAY “sync the tv to the 3d glasses”, instead of “sync the 3d glasses to the tv”?

  • Jamie O'Neill

    dont you think its wired techno – iliterate people would want a 3d tv. specialy right now.

  • David

    Back-pedaling, weasel-word lies. Every bit of it. You got caught.

    Remember when American know-how was about doing things better, not finding new ways to commit fraud?

    Suck it up, fire the people responsible for this scam, and refund people’s money. It’s the only ethical thing to do.

  • Fred

    @fore eyes – I tend to do mundane things like load the dozen the “security patches” windows seems to require every day, or delete the forwards from my mom in email, answer technical questions (like how to use a browser to my mom, and that Vista SP2 is not really Windows 7 to my dad) in email. Read slashdot and digg while my wife watches less interesting shows. The laptop is usually there while watching TV.

    And I do everything while listening to music. Code, yard work, driving…even built my own entertainment center…are you spying on me?

  • Keyboad Cat

    @fore eyes – what’s the point of building a high priced hand crafted TV cabinet if you care less about TV? And why is it high priced if you are building it? Do you charge yourself?

  • golf pro fred

    fore eyes: what do you put in a hand crafted TV cabinet?

  • sean

    It is a scam, plain and simple. Marketing hype. Nothing is “free,” whether physical products or useless services like this. There is a cost to send a “Geek Squad” non-geek out to your house, and it is built into the price. This was printed and approved by corporate, not confusion due to uninformed store staff. Just like a lot of Geek Squad services, this is BS that is unnecessary for 90% of people who would want this technology.

    A techno-illiterate friend of mine paid them something like $100 or $150 to install and “calibrate” the Samsung LCD TV he bought. He later explained to me what they did: played with the color settings (from the self-explanatory menu), plugged it into his receiver, and said everything was now “optimized” for him. Almost as much of a joke as their $75 HDMI cables and $50 gold-plated USB cables. Hahaha. They love to mention, every five seconds, how they are not on commission, but they sure SHOULD be if they can sell that crap!!!

  • fore eyes

    @fred – picked up this thread from Slashdot.

    Honestly I could care less about – TV. What can you do while watching tv? Watch. What can you do while listening to terrific music? Build a bookcase or a high priced hand crafted TV cabinet…

  • Fred

    Honestly I could care less about 3D. I don’t want to wear glasses to watch TV. I can’t do laptop stuff and see the TV with 3D glasses.

    Ugh. Just because one movie did well in 3D (and executed great 3D) does not mean we all want to have 3D in our homes all the time.

  • stoic_dolphin

    Anyone dumb enough to pay for Geek Squad “services” and their overinflated premiums deserves exactly what they pay for. Likewise, anyone who lets Best Buy bully them into purchasing said services when they know better also deserves what they get. Vote with your wallets and don’t let some kid in a blue (or white) polo make a fool out of you.

  • Bill

    I can kind of understand this, if I was trying to explain what I was trying to do to ludites with more money than tech understanding I could see myself explaining I had to “sync the 3d glasses”. Still not excusable, the reps should use proper judgement when explaining things, look for clueless expressions when they start the proper explination etc…

  • HDTV Guru

    There needs to be training for some employees. I am sure there are some who don’t understand the technology and some who did not pay attention in training. It is a new technology for everyone which means a learning experience on the customer, sales and technical side. It will all be worked out.

  • Phil

    That’s all nice and all, but could they explain why some Best Buy employees think “3D glasses need to sync to the player via the USB port” or “acquire the glasses’ IP address to sync with the Blu-ray player”?

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