(Sept. 20, 2009) Best Buy (BB), known primarily as a “brick and morta retailer, appears to be testing a new “online” HDTV pricing strategy. Prices of select Panasonic, Sony and LG HDTVs are as much as $200 less “online” than in BBs latest (Sept 20-Sept 26, 2009) weekly circular.

The HD Guruvisited a local Best Buy and verified that the in store price tags match the circular’s listed prices, and that they are, indeed, higher than the online ones. When asked about the pricing discrepancy, a blue shirted clerk replied that he was unaware of it, adding that he would “price match”’s online prices, if he could verify them. Isn’t that wonderful?

These on-line unadvertised deals are hot: the Panasonic plasmas are at the lowest prices ever at Best Buy are equal to, or just slightly higher than the best prices we found online. You should use the HD Guru Pricegrabber search box (located on the left side column of this page under “Check Prices”) to get the best “online” deals and/or use Best Buy’s on-line blowout prices to help you get a better price from your local retailer, if that’s from whom you choose to buy. For tips on how to negotiate like a pro, go to our article here (Link). Circular prices are rounded up a penny to save space.

Make/ModelÂSizeÃOn-Line   Circular  $Difference

Panasonic TC-P50S1  50″     $999.99    $1200  $200

Panasonic TC-P50X1  50″    $799.99     $900    $100

Panasonic TC-P42X1  42″    $599.99    $700    $100

Panasonic TC-L32C12 32″    $399.99    $450   $50

Sony        KDL-40VE5 40″   $1099.99  $1300   $200

LG           32LH30         32″   $499.99   $530     $30

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