BenQ introduced to the North American market this week what it calls “a true 4K, HDR-PRO, CinematicColor ultra-short throw DLP laser projector with Filmmaker Mode.

The BenQ V7050i, which is available for pre-order now from BenQ authorized dealers at a $3499 suggested retail price, is said to have been designed for high quality performance in well-lit viewing environments.

The V7050i offers 1.3 times the color volume of other laser TVs in the same class across an image size greater than 100 inches, the company said. Peak brightness is listed at 2500 ANSI lumens powered by a Texas Instruments Digital Micromirror Device pixel shifting chip.

The laser projector will display a 100-inch (up to 123-inch) screen image placed 8.7 inches from an ultra short throw-optimized screen.

Additionally, the projector comes with the built-in Android TV OS smart TV system supporting a large library of the most popular streaming video app services.

Among the first projectors to support Filmmaker Mode, developed by the Ultra HD Alliance, the BenQ V7050i optimizes the setting with CinematicColor “to display the content precisely as it was intended by the filmmaker for darkroom cinematic enjoyment.”

For audio support, the Laser TV projector outputs signals to an external sound system via dual HDMI 2.0b and SPDIF ports. Additionally, the projector builds in 5 Watt stereo speakers with woofers and tweeters that are treVolo-tuned to produce virtual surround sound effects.

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The BenQ CinematicColor technology is said to produce rich colors and smooth gradients with 98% coverage of the DCI-P3 wide color space. BenQ HDR-PRO technology supports the baseline DR10 and HLG high dynamic range (HDR) profiles for strong contast performance, and the projector’s dynamic tone mapping adjusts image contrast and brightness levels on the fly to preserve lost details in dark or shadowed areas of each frame as well clipped colors and highlights in bright areas of the same frame.

The projector also supports 3D video and movies for enthusiasts of those effects.

The ultra-short throw nature of the projector preserve picture brightness and detail even watching in moderately lit room lighting conditions. The projector also features an integrated automatic eye protection sensor, sunroof and dust-reducing louvers, contributing to the 20,000 hours of laser light source life expectancy.

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By Greg Tarr

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