(September 2, 2010) Panasonic announced today its plans to offer the blockbuster movie “Avatar” in the Full HD 3D Blu-ray format in an exclusive deal for purchasers of its 3D HDTVs (as reported in TWICE). According to our industry sources, the Fox 3D release will also be the first disc to carry the THX-Blufocus 3D Certification.

While Avatar marketing details have not been finalized, Panasonic currently offers full instant rebates of the purchase its 3D Essentials Kit (which contains Full HD 3D Blu-ray versions of Coraline and Ice Age 3 along with two pairs of Panasonic 3D active shutter glasses) and its  DMP-BT100 3D Blu-ray player if they are purchased along with one of Panasonic’s seven 3D TVs (offered in screen sizes from 42″ to 65″).

The Avatar 3D disc will be available the first week of December for Panasonic 3D TV purchasers, with the general release sometime in Q1 of 2011.

A Panasonic spokesman added, plans are being made for current Panasonic 3D TV owners to be able purchase the 3D Avatar disc in December as well.

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