Comcast and Apple announced Monday that they are launching the premium streaming app Apple TV+ across Comcast’s U.S. cable entertainment device platforms.

The news means the popular streaming app will be accessible in coming days on Xfinity devices including Xfinity X1, Xfinity Flex and XClass TV.

The Apple TV+ service was made available last December on Comcast’s Sky platform devices in the U.K. and Europe.

As a promotional incentive for Xfinity customers, Apple will offer a free preview period of some of its most popular series and movies between March 15 and March 21. No sign-up will be required.

This will include the first seasons of a number Apple TV+ shows, including the Apple Original movie Greyhound.

Afterward, Xfinity customers who are not currently Apple TV+ subscribers and sign up via their eligible Xfinity devices by April 15th will receive a three-month free trial period.

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“With the launch of Apple TV+, our customers now have access to all of today’s most popular streaming services through our aggregated user experience and award-winning voice technology,” said Sam Schwartz, Comcast chief business development officer. “By leveraging our global technology platform, our partners can distribute apps on one tech stack to reach tens of millions of viewers.”

“Apple TV+ offers the highest quality programming from the finest creators in the world, and one of the best ways to enjoy it is on the big TV in your living room,” stated Peter Stern, Apple Services VP. “Our work with Comcast lights up that experience for tens of millions of new devices, and we are thrilled that so many Comcast customers have a compelling way to enjoy their new favorite shows on Apple TV+.”

Comcast said Apple TV+ is the first app built using a common set of development tools and resources through Comcast’s global technology platform, that reaches more than 50 million devices in the U.S., U.K. and Europe.

Customers can access Apple TV+ by saying “Apple TV+” into their voice remote or by saying the name of a desired title from the streaming service (like, “Ted Lasso” or “The Morning Show”), the company said.

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By Greg Tarr

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