Amazon Slates Prime Birthday Event
Amazon revealed that it plans to celebrate its 20th Anniversary by offering a one-day sales event for Prime subscribers that will rival Black Friday.
The event, which Amazon is calling “Prime Day,” is scheduled for July 15th and is open to Prime members only in the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada and Austria.
The day will feature what a spokesperson called thousands of “Lightening Deals” appearing at intervals as close together as every 10 minute. The retailer said it plans to offer more deals than it does on the after Thanksgiving.
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“There will be thousands of Lightning Deals in the U.S., alone, and seven popular Deals of the Day,” a spokesperson told us. “We haven’t shared any specifics on deals yet but plan to provide some sneak previews soon.”
Amazon said Prime members can shop across dozens of categories including: electronics, toys, movies, clothing, patio, lawn and garden, sports and outdoor items and more. Prime members can shop on any device, including smartphones and tablets to find deals anytime.
The retailer would not say if it planned any specials on televisions below manufacturers’ unilateral pricing policy (UPP) levels. One prominent television manufacturer we contacted said it would not offer anything through Amazon that was not part of its promotional roadmap.
Prime Day was conceived to celebrate Amazon’s 20th birthday and give Prime members “a fun day to shop filled with seemingly endless amounts of deals,” the spokesperson said.
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In a statement, Amazon Prime VP Greg Greeley described Prime Day as “one of the biggest deals extravaganzas in the world.”
On Wednesday, July 15, new and existing members in the U.S. will find deals starting at midnight, Amazon said.
The e-commerce giant is inviting non-Prime subscribers to sign up and qualify for the activities, in addition to the other benefits that Prime subscriptions offer.
An Amazon Prime subscription costs $99 a year, for which members receive unlimited two-day shipping on over 20 million items, and unlimited same-day delivery on over 1 million items in 14 U.S. metro areas.
Members can also stream thousands of movies and TV show episodes and over a million songs. Subscribers also have access more than 800,000 books, and receive unlimited Cloud storage of photos, at no additional charge.
So far, Amazon is calling this a one-day-only event.
“We don’t have future plans to share yet, but we are excited to get feedback from our Prime members,” a spokesperson said.
By Greg Tarr
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