The Dish Network satellite TV services revealed through Twitter announcements this week that HBO and Cinemax services will be returning to the pay-TV platform, bringing with it access to premium HBO Max app for takers of the channels.
This will should be good news for Dish customers who have been without HBO/Cinemax over the satellite platform since November 2018.
As a result of the agreement, Dish said its customers who sign up to the HBO Max Ad-Free Plan prior to October 27th will be eligible for a discounted rate of $12 per month to receive the premium service package for up to one year. That’s about a $3 per month savings off the regular rate. Cinemax, along with 5-Star Max and More Max channels will also be available for an additional $10 per month.
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Dish customers get six different HBO channels. Four of those (HBO East, HBO West, HBO 2, and HBO Latino) will be available over satellite while HBO Signature and HBO Family will be delivered over an Internet connection.
As a teaser, Dish will be presenting a 10-day free preview of the premium channels for all existing Dish customers between August 6 to August 15.
The agreement settles a long-running feud between AT&T, which owns Dish-rival DirecTV, and Dish that resulted in Dish customers losing access to HBO and Cinemax-channel services, due to what Dish claimed was AT&T’s unfriendly terms for rivals.
With both services hemorrhaging pay-TV customers and HBO Max seeing stiff competition in the premium streaming space, the new deal gives AT&T a shot at an additional pool of potential customers.
AT&T reportedly had 47 million domestic HBO Max and HBO subscribers at the end of the second quarter. The company expects to have between 70-73 million global HBO Max and HBO subscribers by the end of the year.
Dish’s U.S. subscriber base is currently about 8.7 million. The new deal does not include Dish’s live over-the-top streaming service Sling TV.
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By Greg Tarr
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