8K Association Reveals Performance Definitions
Heading into IFA 2019 in Berlin, the 8K Association (8KA), which is a multi-industry group dedicated to the growth of 8K video, announced Thursday a set of 8K performance definitions and guidelines as part of the 8KA technical program.
The group said the new performance criteria were created among the Association members, including consumer electronics brands, panel manufacturers and others companies with stakes in the 8K market focused on establishing current and future technology trends.
The newly released tech specs include 8K Input Parameters for bit depth, frame rate, and chroma sub-sampling; Display Performance covering resolution, peak brightness, black level, color gamut, white point and the Interface & Media formats including High Dynamic Range (HDR) and codecs.
Among the 8K characteristics are the following, the Association said:
● Resolution: 7680 x 4320 pixels
● Input Frame Rate: 24p, 30p and 60p frames per second
● Display Luminance: More than 600 nits peak Luminance
● Codec: HEVC
● Interface: HDMI 2.1
● Additional performance and interface specifications (available to members)
“Defining the key attributes for an 8K TV specification demonstrates the 8KA’s focus to quickly define a critical step in the growth in next-generation video technology,” stated 8KA Executive Director, Chris Chinnock. “To reach this milestone is a great testament to the cooperative spirit the members of the 8K Association enjoy along with our shared enthusiasm for the 8K ecosystem expansion.”
According the 8KA: “8K refers to the latest and highest-resolution standard for content creation, distribution and television displays that enables over 33 million pixels of resolution, which is 4 times sharper than the UHD / 4K standard. The new 8K TV specification now defined by the 8K Association includes recommended performance levels for High Dynamic Range (HDR) and Color performance along with interface requirements to help ensure consumers have confidence in their newly purchased 8K TVs. A compliance test set will be developed next by 8K Association members, thus enabling a transparent testing process. The 8KA plans to promote a logo on any member’s 8K TV that meets or exceeds the newly defined technical standard.”
Along with the newly defined performance standard, the 8K Association said it continues to grow its membership with new members from the areas of video capture, television chipset technology, audio and video technology providers, and video entertainment creators.
Each of the members, according to the 8KA announcement, have “an eye toward efforts to promote the rapid growth of 8K content, delivery, and displays.”
According to data from top market researchers, the 8KA membership now includes TV brands that hold over 40% of the TV market in the United States in the 1st half of 2019 and an estimated 90% of 8K panel production to date.
Among the newest members announced are the following: Astro Design, ATEME, Chili, Innolux, Intel, Louis Pictures, Novatek, Samsung Display, Tencent, V-Silicon and Xperi. Previous members include: Samsung Electronics, Panasonic. AU Optronics, Hisense and TCL. Also in the process of joining is UltraFlix, the group revealed.
“This rapidly expanding membership is an indication that we are on the right path and that other companies see the value in the work we are doing,” continued Chinnock. “We expect to announce addition high-level members in the near term that will expand our efforts into other parts of the ecosystem and allow us to continue to educate and deliver positive 8K messages to professionals and consumers alike.”
By Greg Tarr
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